Introduction:

In a world where email marketing rules are rapidly changing, understanding how to keep your emails deliverable and your customers engaged is more crucial than ever. From redefining engagement metrics to tackling the Google Yahoo Armageddon, Big Jason Henderson reveals indispensable strategies in our exclusive interview.

Meet the Expert: Big Jason Henderson

Jason Henderson, also known as Big Jason, brings a unique blend of professional sports and digital marketing expertise. Having sent over a billion emails, his insights are invaluable for understanding the evolving landscape of email marketing. In our interview, Jason delves into the challenges and strategies essential for success in today’s email marketing world.

Key Insights from the Interview:

1. Understanding the Google Email Update: Learn what this significant change means for your email strategy.
2. The Importance of Engagement Metrics: Discover why old metrics won’t cut it anymore.
3. The Myth of 30-Day Openers: Jason busts common misconceptions that could be harming your email strategy.
4. Effective Strategies for Cold Emails: Get expert advice on navigating the tricky world of cold emailing.
5. Adapting to Audience Behavior: Understand the importance of evolving with your audience’s needs and preferences.

Navigating the New World of Email Marketing:

As Google reshapes the email marketing landscape, staying informed and adaptable is key. The insights shared by Big Jason are not just theories but battle-tested strategies from the front lines of digital marketing. Whether you’re a seasoned marketer or just starting, these tips are crucial for keeping your emails deliverable and your customers engaged.

Conclusion: Staying Ahead in the Game

Embracing these strategies will help you navigate the challenges of the Google Email Update. It’s about evolving with the times, focusing on user engagement, and understanding the nuances of email deliverability.

Google Email Compliance Strategy Video Transcript

Steve Rosenbaum 0:00
Hey, Steve Rosenbaum from flawless follow up. I’m here with a longtime friend. It’s been Jason Henderson. Big Jason, how are you?

Big Jason Henderson 0:08
I’m doing good. Thanks for having me, Steve.

Steve Rosenbaum 0:10
Absolutely, absolutely. You know, I saw you online talking about the Google Yahoo. Armageddon, I think you call and that’s what I want to talk about today. But you know, a little bit of a backstory, because you’ve been in email marketing a long, long time. When did you start? You

Big Jason Henderson 0:26
know, just after Al Gore invented it invented the internet. You know, I remember that day. Yeah. 1996 and playing professional basketball in Australia.

Steve Rosenbaum 0:37
You know, that’s it was the first time I met you at the, by the way, he said, and you can’t tell why he calls himself big Jason. But first time I met him at the big seminars. It was a Armand Morin Big Seminar. Yep. And yes, big Jason is correct. Is correct. I didn’t I don’t think I knew that you were playing professional basketball in Australia.

Big Jason Henderson 0:59
Yeah, yep. Australia, Germany. Oh, Salvador, China. Very

Steve Rosenbaum 1:03
cool. Very cool. And from there into email marketing, and it’s, it’s fair to say you’ve sent out a couple emails in your day. Is that right?

Big Jason Henderson 1:10
Yeah, probably sent over a billion, a billion. billion.

Steve Rosenbaum 1:16
So Jason is an email deliverability expert. I mean, he and I were talking about the roster of people. He does this for some of the biggest names, you know, and they’re the guy Jason calls to fix your deliverability. Currently, he’s working over 40 different domains. Something crazy, right. But I mean, that

Big Jason Henderson 1:34
was a recent gig I did for an ESP where I was managing 40 Plus domains at the same time for like months.

Steve Rosenbaum 1:41
That’s incredible.

Big Jason Henderson 1:44
Yeah, the biggest one I’m currently doing deliverability for is digital marketer with Ryan Deiss. Ryan

Steve Rosenbaum 1:51
Deiss. Absolutely, absolutely. So you know, there’s so much talk right now about the Google Yahoo, Armageddon. And so I logged in the other day into Facebook, in Germany in the morning, you’re an early guy, too, huh? Yep. You were live at 330 in the morning?

Big Jason Henderson 2:09
Yes, I was.

Steve Rosenbaum 2:12
Was that for your us? Audience?

Big Jason Henderson 2:15
No, it was, I was just, I was just up working away. And I said, Hey, you know, I came up with, it dawned on me that this is something important, I need to say and went live. Yeah, you

Steve Rosenbaum 2:27
know, I think that we should, we should give people a link to that video, maybe in the down below or whatnot, because you were talking about in that video, it was DMARC. Yeah, you know, and this was one of the factors. And I know, and it’s a great video, we don’t need to go into the technical aspects of it here. But, you know, you broke it down. And most folks don’t understand what DMARC is all about. In fact, I thought I knew DMARC and I learned something from that short video you did. And I even posted a question. I posted a question about SPF that you answered there as well. So I mean, there’s just lots of questions, and who better to answer it than somebody who sent out over a billion emails. So let’s talk about it for people in the email marketing game. And you know, my audience are both online marketers, but also businesses that use email businesses that love to send cold email for prospecting. How is the Google Yahoo, Armageddon going to affect all of this?

Big Jason Henderson 3:27
Sure, it’s one of the biggest things that not a lot of people are talking about is engagement. And the big thing that I’ve been finding with all my latest clients, even the big ones, even the ones with really smart people that, you know, they know, you know, quite a bit about deliverability themselves, is you got to do away with the old 30 Day openers, you will not believe especially with some of the bigger lists that I’m doing segments on 30 day openers who haven’t clicked. And it’s literally sometimes in the six figures. So they’re constantly hammering these people thinking they’re engaged, you know, you know, iOS 15. Right? You got the fake opens. problem now. Well, that’s that lends to this, this issue where you’re emailing all these people, you think they’re engaged, they vote in the last 30 days. And you surprise lens to what you do is lead generation and follow up is, you know, you’re generating new leads, and you’re hammering them for 30 days thinking that, hey, they open they’re interested, when it could really just have been a fake open. So you really got to tighten up your engagement set up different criteria. You know, clicks if you have a system that measures replies, I think GHL can measure replies to right Yeah, absolutely. So you need to set up different engagement factors. It doesn’t mean you can’t exclude opens whatsoever. But you can’t just, by default, make that your main criteria, you know,

Steve Rosenbaum 5:05
interesting. You can’t rely on them exclusively, I think is what you’re saying. Yeah,

Big Jason Henderson 5:09
what? Exclusively or as your primary like I always tell my clients, no primary is seven day clickers 30 Day clickers and then possibly, sometimes the seven day opens, sometimes it’s 14, but mostly seven day opens.

Steve Rosenbaum 5:29
So what happens if people? Okay, so what should we do as email marketers? If somebody doesn’t take action in 30 days? Do we just throw them out? And never talk to them again? Or approach them a different way? What what what are you advising?

Big Jason Henderson 5:47
So it kind of depends on what you’re offering them, why they opted in is they’re trying to download something, are you just starting the video, like, I start a lot of clients that, you know, they get them to opt in to watch the video, and they just hammer home 30 days to go back and watch the video, well, there’s a good chance that they’ve watched the video already. And you need to follow up with something that’s I always encouraged them to, even if they have a really good video to offer some sort of lead magnet, which gives them a reason to get them to click and engage. And then it’s another medium and it could possibly convert more sales. But if they haven’t clicked replied, or any true engagement, within sometimes seven days, then you have someone that might be just be a looky loo, so what you want to do is possibly tag them, and put them in a different automation maybe approached from a different angle, you know, maybe, you know, they were kind of intrigued with your lead magnet or the video or whatever, got them to go in the Facebook ad. And they just decided now this is not really for me, but maybe they’re still in your target demographic, and then maybe you approach them in a different way. But you just don’t want to keep emailing and hammering them. When, you know, you’re, you know, go high level saying they’re, they’re not clicking.

Steve Rosenbaum 7:17
Yeah. Interesting. Now, so this is for optics, you know, in the business world, people love cold emails, they love their scraping their buying lists, whatever. And then they’re just sending out cold emails. What’s going to happen now?

Big Jason Henderson 7:37
Yeah, they really gotta, you know, tighten up their their leads, where they’re getting their leads. The targeting, like I recently worked with a bunch of lawyers who are trying to become, you know, the number one conglomerate of one sector, you know, going out and buying businesses. And, you know, I wrote their emails for them. And I talked to the person, or the company that is generating the leads, and it is like, laser targeted, they’re not messing around, they’re not going broad, they’re going narrow. So obviously, the amount of leads is not going to be as much, but they’re way more targeted. And they’ve hardly get any spam complaints. They get really good response. And even if they’re like, totally not interested whatsoever, they’re all friendly replies like, no, that’s really not a good fit for me, you know, but no, thanks for reaching out. So that’s, that’s a lot different than a lot of people are sure, just going broad, and generating spam complaints, or people just ignoring or deleting, which is all negative single, negative deliverability, signals, deleting unsubscribing spam or just simply ignoring, and that’s all going to lead and be compounding negative effect on your deliverability specially coming February.

Steve Rosenbaum 9:01
Excellent, excellent. So I’m hearing you say there’s a we’ve been talking mostly about a behavioral component. There’s also technical things that you got to make sure you’ve got in place. And that’s what your video was about the other day, right? Yes.

Big Jason Henderson 9:16
And I think if this doesn’t directly address what you’re coming to, then we can still continue on. But I think the biggest issue is this 5000, emailing 5000 contacts per day, a lot of that’s in their recommendations or their their guidelines. But I see a lot of marketers saying, Oh, if you don’t email 5000 contacts a day, you don’t have to worry about it. And I’m just like, What are you talking about? Basically, everything you’re saying is stuff that you should have been doing? Long time ago, like take DMARC it’s been available for over 10 years. I literally set up DMARC for the first time over 10 years ago. And now a lot of people are saying, Oh, don’t worry, you don’t need To set up DMARC, it’s like, yeah, you do. And

Steve Rosenbaum 10:03
to your point, there’s a lot of bad advice about that, again, that was your video, hey, even what they’re telling you to do with DMARC, they’re telling you wrong, they’re, they’re telling you some wrong settings. And, you know, you explain the difference between, you know, doing nothing a quarantine or reject, and that we most people probably don’t know what those differences are. And you explain what it is. And that’s important. Yeah,

Big Jason Henderson 10:25
so they’re either saying, Don’t worry about it, or just do the minimum requirements, which, like I said in the video, like, why wouldn’t you take it? Like literally 30 seconds more to do it? Right.

Steve Rosenbaum 10:40
Tell me something. Have you noticed? And I started seeing this in my Gmail account, that there is now an unfollow link at the top of the email next to the next to the address. I mean, that’s Google is putting it out there, right? Yes,

Big Jason Henderson 10:56
it’s been since probably July. And it’s become even more prominent. They want to, you know, you shouldn’t be afraid of that. If you’re doing good stuff. If you’re targeting the right people. It shouldn’t be an issue, is it going to impact you? Possibly, but I don’t see how it could be that much of an impact if you’re doing good Legion? Yeah.

Steve Rosenbaum 11:20
And if you’re not, then it could, because it’s just, it’s just much more visible. You know, a lot of those people that aren’t doing it, they’re burying the unsubscribe link down below. And you know, like funk, you know, white on white, that kind of stuff.

Big Jason Henderson 11:32
Yeah, there’s two, there’s two aspects of the unsubscribe, there’s the unsubscribe header. And that’s what you’re talking about next to the from email and all that that’s what Gmail is putting, for most people, if you’re using go high level Mailgun, Active Campaign, stuff like that, that’s already taken care of for you, they do that for you. So you don’t have to worry about it. But especially with cold email, I won’t throw the company under the bus. But I was speaking about, you know, the lawyers and the cold email and the company that was generating the leads while that company was using a cold email service that I had the lawyers stopped using, because they didn’t include an unsubscribe header. They were pretty much clueless. So if you’re doing cold email, and you’re using these, you know, email services that are not like well known, they’re probably done like they’re doing anything shady, but they’re just under the radar. They’re not like Active Campaign. They’re specific for cold email, you want to check to say, hey, like Steam all those reports? Say, Hey, are you ready for the February 2020 for Gmail and Yahoo standards? You got you got to make sure that they are doing that. And then like you said, the unsubscribe link. Yeah. You just don’t want to hide it. If they don’t want your email, let them get off versus hit the spam. Yep.

Steve Rosenbaum 12:52
And but the the unfollow in the header that’s, that’s put there by Google, right? That’s not I

Big Jason Henderson 13:00
mean, Google displays it. But now it’s your email service provider, whoever’s dry, sending your emails, whether it’s Mailgun, you know, go high level uses, you know, you could use their lead connector, or you could use Mailgun. Right, whatever that service. That is. That’s who’s putting that in there. And then Google displays it.

Steve Rosenbaum 13:20
Got it? Got it. Got it. Got it. All right. Well, is there anything else that you think people watching now should know? About? You know, about the apocalypse? So three tips that you might give them? We talked about engagement, but go ahead and sum it up for us? Yeah,

Big Jason Henderson 13:36
related to engagement is, and we talked about the spam complaints, you want to keep those low point 1% or less is ideal. Gmail and Yahoo have said, you know, don’t go over point 3%. And I see even a lot of good mailers, you know, they get a little greedy, sometimes they, they tighten up their engagement, and they’re like, Oh, I’ve got a promotion. You know, these people haven’t engaged with me in six months, but you know, I think they’ll be interested. And all sudden, there’s spam complaints spike, depending on the number of emails in the promotional campaign, if you do it too long. Gmail is going to be like, and Yahoo is gonna know. And it’s gonna hurt deliverability for everybody, even your engaged people. So you want to take notice of that. Which leads me to Google postmaster tools. You know, the postmaster tools? Right?

Steve Rosenbaum 14:24
Tell us more, please. Yeah, so

Big Jason Henderson 14:26
a lot of us still today. A lot of people don’t know this, that when you have your ESP whether it’s go high level or Mailgun. And they tell you your spam complaint numbers or your spam complaint percentages. There’s one email provider email address provider that doesn’t report to go high level Active Campaign. They don’t tell them anything about that is Gmail. So you may think, Oh, I have like point 000 1% In actual emails, yeah, if like 70% of your list is Gmail, that you need to have Google postmaster tool set up, you literally just google google postmaster tools, it’ll say, log into your Gmail account or your Google workspace account. And, you know, it’ll authorize that you’re the owner of it. And boom, depending on if you have enough volume, which is typically anywhere from 1500 to 2000 emails per day, you start seeing some data. And you gotta monitor your Gmail spam complaint rate, and Google postmaster tools, not in your email service provider. That’s

Steve Rosenbaum 15:43
a good tip. And that’s one I know about the postmaster tool, but I did not know you needed to do that. But it’s simply just going there and doing a D, a DNS settings, so they can verify you and then they can, then they can report those stats, correct?

Big Jason Henderson 16:00
Correct. All right. It also reports on how successful you’ve implemented SPF D 10, DMARC. And I’ll give you percentages as well. And that’ll help you because that’s the next big thing is they want stricter authentication. So basically, it’s like, you’re sending a postcard, and you have an address there. Okay. You’re sending it, you’re authorizing it to be sent via the post office. But you don’t want to post the somebody intercepting it before it gets to the post office and sending them Sodra. Wait a second. I didn’t authorize that. So basically, the DKM and SPF all work together. And the DMARC record to say, yes, the Postmaster General, he’s authorized to send it to the my contacts, this person is not, you know, Active Campaign go high level Mailgun. Yes, they’re authorized. And anybody else? No. So that’s what you were talking about before, there’s the report only, there’s the quarantine, the reject. You don’t want to stay at the minimum requirement, or these new standards from Gmail and Yahoo at report only. Because most people, even if they do this correctly, they’re probably not going to spend the time monitoring it like they should. So basically, you’ve, you’ve got all these email services reporting back, hey, this person is trying to spoof you this person is trying to email, you know, penis pills as your your domain, it could be ruining your reputation. But you’ve told it, just report this report back to me. But if you’re not paying attention, you’re not seeing that. And you do not believe the number of clients anywhere from one to five trusted email sources. They’ve literally just forgotten. You’ve got so let’s just say take you, for instance. So you have your go high level account is connected with Mailgun.

Steve Rosenbaum 18:12
No, it’s with LC now. Okay.

Big Jason Henderson 18:14
So let’s just say, if you’re one of my client clients that I’m talking about, I would come to you, I’d be so I’d authenticate or the lead connector. And then I would turn DMARC on report. And it would say, Well, wait a second. Here’s the email from SendGrid. Oh, I forgot to authorize SendGrid. So you set up the DNS, the D, Kim and SPF for SendGrid. And then your DMARC says, okay, SendGrid is good. Alright, we’re authorizing them. Oh, you got your membership site or use go high level? Maybe that is

Steve Rosenbaum 18:54
help desk you gave an example the help desk? Yeah, you

Big Jason Henderson 18:58
get your help desk. You don’t want your customer service emails to go to spam or anything you want that authenticated and authorized, like yes, my Help Desk is good. You got your shopping cart, like go high level we already talked about other people might be using, you know, thrive cart or whatever. And so yeah, that basically reports it and then eventually, you want to get a quarantine. So that basically says, I’ve authorized go high level Mailgun Thrive cart. Say postmark Zendesk, no one else is authorized to send on my behalf. So the quarantine says sent everything is spam. That’s good. That’s much better than going to inbox but it’s still going to people’s inboxes but still not the best. So then eventually, when you know you’re sure everything’s good. All your trusted email sources are authorized and authenticated. Then you switch it to reject and then that That way someone tries to email as you. You reaches Gmail. Gmail says no. And it doesn’t deliver it.

Steve Rosenbaum 20:07
Excellent. You know, I’ve got one more technical question for you, because this is your brought up something that you touched on. So let’s talk about setting up a sending domain. For your like, for me, I’m a high level agency. All right, and so my, my domain is flawless follow up.com Should I send? What should my sending domain be flawless? Follow up.com? Should it be a subdomain? Should it be something else?

Big Jason Henderson 20:34
Whatever is easiest or contacts to remember to get them to add to their contact list, if you’re going to be, you know, saying in video, so like, just say, for Mailgun, typically, you’ll see you know, mg.yourdomain.com, or send.yourdomain.com. That’s called basically the return path. You can set that up, but still use your domain, you know, steve@yourdomain.com.

Steve Rosenbaum 21:05
So I’ve heard his reply, okay. Yeah, yeah.

Big Jason Henderson 21:08
But you can, you can do that. In most cases, when people do that, they like to silo different channels. Because when you do a subdomain, it’s not a 100%. But it kind of alleviates possibilities. So let’s just say, for your lead gen, you’re using Stephen at flawless follow up.com. And you’re like, Okay, you know, I’ve got a good lead gen, but the engagement is probably 20% Less than, say, my customer service emails that are going out. And I kind of don’t want that to negatively affect my customer emails. So you might set up instead of Steven, at all a follow up.com, you might say, Steven at support dot while a follow up.com. So the Gmail and Yahoo, they see that, and the support dot follows. Flawless follow up.com kind of has a separate reputation. Now, if you just go nuts, Hank, and get like 10% Spam rate, and a really bad reputation on steve@followspot.com. It can carry over, but generally speaking, it should differentiate it and not negatively affect one or the other.

Steve Rosenbaum 22:34
So that was that was my very you answer my follow up question. If if you trash a subdomain, is that going to trash? Your regular domain?

Big Jason Henderson 22:44
Yeah, not 100% of time, but most likely, yeah.

Steve Rosenbaum 22:48
Okay. So would I be advised to use but if I use, like flawless follow up dot code, even though that looks familiar, that’s a completely different domain. And that’s going to trigger a domain mismatch? Correct.

Big Jason Henderson 23:03
You can, technically, you could set it up that way. But it’s as far as separating it, they’ll know. Right? Jack? Come on, really? You won’t know. We’ll

Steve Rosenbaum 23:17
know in the header when you do that. There’s a fail, isn’t there? Because it’s a domain mismatch? Yep. Yeah. Okay. All right, big Jason, this is awesome, great stuff. I appreciate all that you do. And, you know, with your experience, this is just great information for everybody that we just keep hearing all the rumors and reading all the scare tactics. So stuff. How can people reach you? And who can you help? Sure.

Big Jason Henderson 23:43
email inbox warrior.com email inbox warrior.com. I have a course that’s live right now, I have a done for you. Service if you want to want that instead, usually book 30 days. Because sometimes it takes a while depending on how many email sources you have. And taking DMARC from, you know, reporting only to quarantine to reject and monitoring all that. And then you can decide at the end of the 30 days, like alright, I think I’m good to go. I think my team can cover this or, you know, we want you to stay on, you know, indefinitely or for a certain period of time to make sure things you know, stay running smoothly and someone’s on top of everything. So who do I serve? Like, essentially anybody with a decent amount of leads? If you’re like really just starting I think you could probably get away with you know, reading the articles and everything. But if you have a significant significant size a list I would say. I mean, I have to tell you, like some of my recent clients are only have lists of 3000. But typically, I would say my ideal client is typically 15,000 or more leads. Yep, All

Steve Rosenbaum 25:00
right. And I know you’ve been doing this a long time you said something funny, which was true, you know about, hey, this isn’t new. Right? And, and people that are truly male marketers and truly care about deliverability and doing it the right way. This really isn’t a big deal, because this is just the way it should have been doing it correct?

Big Jason Henderson 25:19
Well, yes, and no, that is a very true statement. But the other thing I see is like, well, the only people that have to worry about it are bad mailer, bad spam spammers, well, is digital marketer, a bad mailer spammer? No, they’re like a really trusted source of spam complaint is like, nearly zero. But that doesn’t mean they know everything about, you know, engagement, you know how to properly segment so they’re targeting the right people. And because, again, even if an agenda of spam complaints, if people if that’s part of the coming, Armageddon is if you’re emailing too many people that are just not truly engaged, that’s going to negatively affect you. So yes, it’s something that everybody should have been done. But even really good, smart marketers have not known everything that should have been done doing all along. Well,

Steve Rosenbaum 26:13
I’m glad you said that. Because one of the reasons that I brought it up and I brought it up, the way that I did is I know, you’ve had a course out there for a long time about email marketing, and deliverability. What’s the name of the course? email

Big Jason Henderson 26:28
inbox warrior? Yeah, that was that was a while ago, and I literally just started the new version, the live version, like a month ago. So it’s all current.

Steve Rosenbaum 26:39
Exactly. And that’s, that was one of the points I wanted to make. Was, Jason’s been talking about, we talked about behavioral about the engagement about getting people you know, these are not new concepts. Jason’s been talking about the for a long time, and just go back, you could you could Google big JSON, you could find out you’re redoing the course now is is the old one. Is it still out there? It’s just still relevant, or that’s why you’re renewing your readme.

Big Jason Henderson 27:04
A lot of it’s still relevant, but I think it’s more valuable, that you’re seeing more current strategies. Yeah, I have actually, like, at least three current clients that are saying, you know, what, if you want to go live, you know, in the members area, and the private Facebook group, you know, optimizing my deliverability you know, feel free, I don’t mind. So people are seeing, you know, actual live deliverability in action on real lists and seeing the difference that makes.

Steve Rosenbaum 27:40
Alright, Jason, thank you very much. I’ll let you have the last word.

Big Jason Henderson 27:45
Yeah, you know, don’t be scared, just, you know, get it done. And don’t do it. Just meet the minimum requirements, do it to get as many emails in the inbox versus the spam folder. You’re just gonna, you know, get more response and make more revenue.

Steve Rosenbaum 28:04
Absolutely. Absolutely. All right. Thanks so much for Jason. Appreciate it. Thanks

Big Jason Henderson 28:07
for having us, Steve. Appreciate it.

The post Don’t Get Zapped by Google Email Update: Expert Strategies to Keep Your Emails Deliverable & Customers Happy appeared first on Flawless Followup.

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The post Keys to 30 Years Success In Sales appeared first on Flawless Followup.

But have you ever considered that the very tool you thought would boost your marketing might be silently sabotaging your hard-earned efforts?

Yes, we’re talking about QR codes.

While they might seem like a cutting-edge solution to capture customer interest, they could be undermining your marketing strategy in ways you never imagined.

Fear not, for there is a better way – a game-changing approach that can turn the tables and unleash the full potential of your marketing campaigns.

Intrigued?

Keep reading as we uncover the secret to revamping your marketing and catapulting your sales to new heights.

The Downside of Traditional QR Codes

The problem with traditional QR codes lies not in the technology itself but rather in how they are being utilized. Typically, businesses use QR codes to direct customers to a specific webpage. However, this approach often fails to account for the distinct behavior of mobile users, who generally spend less time on websites and have lower conversion rates compared to desktop users. In fact, a study by BroadbandSearch found that mobile users’ conversion rates were 63% lower than desktop viewers. Consequently, this mobile-first approach may not yield the desired results for businesses, leaving them with lackluster marketing outcomes and dwindling sales.

Introducing the QonnectoR Link by Flawless Followup

The solution to the QR code conundrum comes in the form of the QonnectoR Link, a revolutionary technology developed by Flawless Followup.

This innovative system reimagines the way businesses use QR codes by generating an SMS text message on the user’s phone when the code is scanned.

All the user has to do is press send, and their contact information is captured by your Flawless Followup system, allowing you to add them to your contact list for targeted follow-up and engagement.

The Power of Real-Time Engagement with the Flawless Followup Conversations Manager

Another key advantage of using the QonnectoR Link is the ability to initiate immediate conversations with interested customers.

By generating a text message, you can engage with customers in real time inside the Flawless Followup Conversations Manager.

This powerful tool enables you to immediately answer questions, provide solutions, and offer personalized assistance, fostering a more meaningful connection with customers – something traditional QR codes simply cannot do.

Why Make the Switch to the QonnectoR Link?

Using our proprietary QonnectoR Link instead of traditional QR codes in your marketing will give you give you many benefits:

1. Enhanced engagement: By simplifying the user experience and enabling users to send a text message with a single tap, the QonnectoR Link fosters higher engagement rates compared to traditional QR codes.
2. Real-time communication: The QonnectoR Link and Flawless Followup Conversations Manager allow you to engage with customers instantly, answering questions and providing solutions in real time.
3. Improved conversion rates: The QonnectoR Link focuses on capturing contact information rather than directing users to a webpage. This allows businesses to tailor their follow-up communications and promotions to better suit mobile users, potentially leading to higher conversion rates.
4. Measurable data: QonnectoR Link provides you with measurable data that you can track and analyze, enabling you to optimize your marketing efforts and make more informed decisions.
5. Growing contact lists: With the QonnectoR Link, you will effortlessly grow your contact lists, which can lead to more opportunities for sales and long-term customer relationships.
6. Better marketing ROI: By addressing the unique needs and preferences of mobile users, the QonnectoR Link will improve your marketing ROI and make better use of your advertising budget.

Stop using QR codes in your marketing.

Don’t let misguided QR code usage hold your business back – make the switch to the QonnectoR Link today and witness the transformation of your marketing strategy and sales performance.

The post The Silent Sales Assassin: Is Your QR Code Undermining Your Marketing Efforts? Uncover a Better Way appeared first on Flawless Followup.

Chapters

• Welcome
• What You Will Discover Today
• Take Control of Your Business
• The Fortune Is In The Followup
• Explode ROI on Your Ads
• More Proof This Works
• 5½ Ways to Grow Your List
• Magic QR Code Video
• Summary/Thank You

The post 5½ Fast Ways to Build a Massive Customer List appeared first on Flawless Followup.

This short presentation is an excellent overview of

• What Flawless Followup does
• Why it works for all businesses, large and small, in all industries
• Our Bold Mission (Why we do what we do)
• What makes us different than any marketing agency.
• How to get started today
• What makes us different than any software company
• Something you don’t know about Steve (Hint: Ferris Bueller fans will love this, LOL)

Enjoy this presentation, and send us a message in out chat bubble if you would like to discover all the ways Flawless Followup immediately gets you more business without any additonal ad-spend.

The post How Flawless Followup Helps Your Business appeared first on Flawless Followup.

I Want My Clients To Succeed

So do we. Our mission is to help businesses just like your client. It’s the reason Steve Rosenbaum started Flawless Followup rather than focus on large businesses with more money to spend. Steve believes that small businesses are the backbone of our society and wants to see them thrive, not just survive.

I Want To Make Money

Of course, you do, and rightly so. You can feel good about making money by referring your clients to Flawless Followup. We will make them money and pay you a recurring monthly commission for as long as they are an active customer. It’s a win-win situation, and an easy way to make several hundred or several thousand dollars each month in passive income.

I Want To Make Sure My Clients Are Well Taken Care Of

We promise to give your client the red carpet treatment. We have multiple support channels available to them at all times and even hold regularly scheduled training calls for our community where they can get direct help.

I Only Represent The Best To My Clients

We’re glad to hear that. Flawless Followup is the only firm of its kind and is upon a legacy of nearly 4 decades of success. Our Founder, Steve Rosenbaum has helped hundreds of thousands of businesses and professionals from 155 countries around the world. His books, courses, and programs have received praise, awards, testimonials, and countless 5-star reviews from businesses of all types and in nearly every industry imaginable. Flawless Followup is the best and will help your clients.

I Want To Make Sure This Works

Oh, it does. It works, fast, too. You don’t have to take our word for it, either. The Harvard Business Review cites studies that prove that increasing customer retention rates by 5% increases profits by 25% to 95%. You can feel very confident in referring your clients to us because our proprietary customer retention methods have worked with businesses of all shapes and sizes.

I Want To Make Sure My Clients Are Protected

You have our guarantee, literally. We don’t want your clients to pay for anything that isn’t right for them. We have no long-term contracts and have a vested interest in your clients’ success. We also want to have you as a referral partner for a long, long time so that you can continue to refer your clients to us for years to come.

Still Have More Questions?

Why not send us a message in the chat bubble on this post or at FlawlessFollowup.com? We would be happy to help you help your clients make more money.

Start referring your clients to Flawless Followup today!

It’s easy. Enroll in the Flawless Followup partner program here. We will provide you with your own referral link plus several resources and ideas for recommending us to your clients.

For best results, send them a personal message, and explain why and how you think Flawless Followup will help them. Then simply give them your link, and we’ll take over from there!

Thank you for your confidence in Flawless Followup. It means everything to us.

The post Why Should I Refer My Clients to Flawless Followup? appeared first on Flawless Followup.

Watch this real time video, it might be the world record for the fastest customer win-back campaign ever!

Our client, SlothFit in Austin, TX took the “Win Back Challenge to bring past customers and uncoverted leads back into their gym.

SlothFit got their first “YES!’ in just 49 seconds. They went on to fill their pipeline with $45,792 of qualified prospects in less than 10 minutes!

“The engagment in the first 3 minutes was much better than I expected!” said SlothFit owner Alex Dzierbicki.

If you own or manage a business you are sitting on top of prospects and customers that want to buy from you right now. Our proprietary “Win Back Challenge!” program finds the hottest buyers and gets your phone ringing on Day 1… GUARANTEED!

Discover what a successful Win Back Challenge can do for your company and how we guarantee a 5X ROI, or it’s FREE!. Text “winback123” to 512-877-5881 or simply say “Hello” in our webchat box below.

The post Win-Back Campaign World Record: Just 49 Seconds! appeared first on Flawless Followup.

Win Back campaigns work because they improve your customer retention rate, or the percentage of customers that come back to buy from you again. Retention is important because selling to returning customers is a faster, easier and cheaper way to grow sales and profits compared to new customer acquisition.  In addition, you don’t have any up-front advertising costs which makes Win Back campaigns nearly risk free.

Studies by the Harvard Business Review, and others. prove that returning customers spend more money, and buy more often. Because you have already exceeded their customer expectations they also report a high rate of customer satisfaction, and are more likely to try new products and refer friends and family by spreading priceless “Word of Mouth” advertising.

Unlike new customer acquisition marketing campaigns, which require expensive and risky cash outlays such as advertising or search engine optimization,  there is little to no upfront cost to reach out to past buyers.

You will also see results and sales much faster, often on the very first day of a customer retention campaign.  You could spend money for months on new customer acquisition campaigns before seeing any results. That is, if you are to see any results at all.

Finally, The Harvard Business Review study reports that an increase in customer retention of just 5% can result in an increase in company revenues of up to 95%.

Here’s an overview of a Win Back campaign you can run to increase the number of loyal customers that return to buy from you again.

7 Steps to Getting Repeat Sales Starting On Day 1

Below is out gift to you! It’s the 7 step Win Back strategy that outperforms other customer loyalty programs. It is a fast acting, fun and exciting 3 day campaign that shortens the customer journey and brings them back to purchase from you right away. We’ve been running this for over a decade and have had stellar results in all industries, both business to business and business to consumer. Follow these steps, and you’ll often see results on the very first day (our record is 6 minutes)!

Step 1: Gather All Past Customers

The first step is to gather the contact information of all your past buyers and place them on a spreadsheet. Include email addresses, mobile numbers (for SMS text messages) and even physical addresses if you want to use direct mail offers or postcards.

You likely have this information in multiple places such as your CRM, accounting software, office management software, contact manager, email inbox and even your point of sale system. Don’t worry about duplicates. They will be weeded out later

Step 2: Create An Event Or Promotion

Let’s wake up your audience by giving them an irresistbile offer. Make it big, bold and exciting. A simple 5% or 10% discount is unlikely to do the trick. This has to be something that makes them drop everything and say “I’ve got to have that!”

Tap into their emotions by giving them a glimpse of what the end result looks like.  For instance, don’t say “Free Teeth Whitening” offer. Instead say, “Make Your Smile As Big And Bright As It Was When Your Were In Your 20’s!”

The event should last a total of 3 days. Plan your the opening and ending dates of your event and schedule them on your calendar.

Step 3: Design Landing Pages

Landing pages are the specialized web pages that your customers will visit in order to claim their offers. There’s an art to creating high converting pages that get you exponenentially better results, so hiring a professional marketer vs. a website builder will pay off hansomely in the end.

The right marketer will combine compelling copywriting with proven techniques such as urgency, scarcity and social proof that will get you the best results and most sales.

 Step 4: Write Messages And Load Into Autoresponder

The next step is to write your messages. You can use email messages, SMS text messages, or a combination of both. You are likely to reach more people by sending both email and text messages.

Typically you will create five messages.  One each for days one and two, and three for the final day. You’ll likely see the most activity on the last 2 messages as you get closer to the deadline. These final messages should have strong calls to action that remind them of the upcoming deadline. Your copywriter will know how to get the most benefit from this.

If you don’t have email addresses or mobile numbers for your contacts, then you can begin your campaign by sending out direct mail offers or coupons. If you do this, it’s important that your offer sends your audience to a landing page so that you can start building your email and text messaging lists.

Step 5: Send Out Messages

You will send out your email messages over the course of three days. Schedule the first message to go out at 8AM on day one and the second to go out at 8AM on day two. If you are also using text messaging, you can send those out shortly after lunch.

On the third and final day, you will send out messages at 8AM, 1:30PM and 8PM.

It is best to use an autoresponder program that can schedule each of these messages in advance and track the activities of each contact. You will want to be able to see statistics for messages opened, links clicked, and offers claimed. The Flawless Followup program can provide you all of this information and more.

Step 6: Conversion Optimized Followup

This is where SalesCPR and Flawless Followup shines and makes you the most sales. Business owners love how we track, tag and segment each and every step of the process, you get many insights and always know exactly where each contact is located in the process. Now you can reach out to the contacts that demonstrated the most interest and help them complete the purchase!

Step 7: Repeat!

Running the Flawless Followup SalesCPR customer retention program will get you immediate sales on day one. If you want to consistently grow your customer retention rate and maximize your revenue per customer, you will want to repeat this process every 60 to 90 days.

Ask your Flawless Followup Customer Success Specialist how you can automate this process to keep your customers constantly engaged so that they never stop buying.

Would You Like Our Help?

One of the fastest and safest ways to exceed your business goals and to achieve company growth is to bring back past customers to buy from you again. Follow the proven 7 step program that we use to fill up your calendar and ring your register. If you would like to discuss how we can improve your customer loyalty, grow your sales and reduce your upfront costs, simply type “Win Back Demo Please” in the customer chat bubble on this page, or call us at 512-877-5881.

The post 7 Steps to Win Back Customers and Increase Your Customer Retention Rate appeared first on Flawless Followup.

Getting More Sales For Your Business

Chapters

• Why Flawless Followup Beats Sales Pipelines
• What You Will Discover Today
• Who is Flawless Followup
• Who is Steve Rosenbaum
• Fastest Cheapest Safest Way To Grow Your Business
• Are You Stressed Out Stan or Happy Harry?
• Maximizing Lifetime Value of Customers
• Why Flawless Followup is Different Than “Marketers”
• Flawless Followup Success Stories
• 6½ Ways To Grow You List
• The 1st Way Flawless Followup Gets You More Sales

Transcript Below:

All right. Nice, nice, nice. Hello everybody. I see Cindy. I see Joseph and Patricia Leonard and Eva and Ted and Richard and PJ and Alonzo and Brian and Matt and Greg Obi and Courtney. How are you, Courtney? All right. Yeah. What is your PR? Rick Lowery. How are you? My friend. Nice to see you.

Thanks for being here. Like, Hey, you got a camera. Feel free to turn it on. We got some new people here, cause this is, this is kind of a first for me. I’ve invited people from different networks to participate and we’ll see how this goes with Dallas. How are you? My friend, bill. Nice to see you.

All right, folks. Welcome. Oh, I’m so glad you’re here. And like I said, this is, this is kind of newer than something we’ve ever done before and people are still trying and coming in. So we’ll give it a second while I just tell everybody what’s going to go on today. I’ve invited people from various networks. I’ve been very active in my local chamber of commerce in round rock,

Texas outside of Austin. And I already see some folks below everybody. If you hear from the round rock chamber of commerce, I’m so glad you’re here. I see other folks that are some of my clients and my students and bringing you all together because there’ve been so many questions about what’s happening with flawless. Follow-up many of you are seeing it grow. And many of you are seeing as we’re entering a new stage of,

you know, frankly, what I’ve been doing for the past four decades, but some exciting stuff. And my goodness, these stripes on the shirt kind of drive this camera while don’t that. But so many of you have been asking, Hey, what’s this about? What’s smallest followup all about, and that’s what we’re going to answer. Some of those questions today.

All right. We’re also going to address what’s going on in the world that we can help and how do we help with the most? So I’ve got a short little presentation for you that I, that I’ve put together at the end. If there’s time, we’ll have a question and answer. If anybody wants to say hello, if they have any questions,

maybe do a little demo of the platform, but let’s get started now. And people are still coming in. So I know Courtney you’ll help them come in, right? Everybody say hello to Courtney on my screen. He’s the top left. Courtney’s one of the key people in, in my world. He’s a masterful copywriter, a great marketer. He’s done a lot of work for me.

Some of the other key people, one person who’s not here because unfortunately he has COVID is Rob. Rob is my right hand. Man works a lot behind the scenes and just real, real, real important part of my business. And then somebody else who’s really special to me. And I think I saw her here. You’ll get to know her in a little bit.

Her name’s Patricia. Patricia, are you here? If you’ve got a camera, Patricia, put it on. I want everybody know who you are because everybody, everybody already loves you, Patricia. They don’t even know who you are yet. Oh, she can’t get video to work. All right. Well, you’re going to find out who Patricia is in a second.

All right. But many of you already know her and love her work. All right. So with that, let me go ahead and share my screen here. And Courtney, if you can help me monitor the chat, I’m not going. I’m not going to watch that. All right. I want to get my presentation up here and we will swap the presenter view and little bit.

Get it started here. Hi everybody. Is that Patricia? Oh, hi, Anna. If you could please mute. Nice to see you on a thank you. All right. Is everybody seeing my screen? Courtney, everybody. See my screen. Give me a thumbs up there, buddy. If everybody’s seen it, the fall is follow up. Are they seeing that?

Nope. No. PR yes. Okay. Here’s this week. Thank you. All right. Oh, by the way we do, we’ve got people from all around the world. Pierre is from France. Patricia is from the Netherlands. I’ve seen some people here from the UK and Australia and New Zealand. Welcome everybody. All right. Many of you have asked about this,

this image of what is this. You’ve seen it on my, my networking card here, but you can’t see it in my tiny little networking part. So I wanted to give you a big blown up view of this. And this is the master for work of my friend, Patricia. Who’s on the line here today. This is flawless follow-up folks. This is what it’s all about.

All right. And flawless. Follow-up I’ll tell you a little bit about the story behind it in a few more slides, but this is the image is, is so masterful. When I explain what’s going on here and all the different things that Patricia has put into the slide, it really explains how we help businesses and how every business frankly, could use us.

All right. And in the stresses that most businesses go through. So this is flawless. Follow-up how we help businesses. I’ll explain that a little bit more in a second, but I did want to show you that show you how great it is. I also got to print it on a, on a nice glass painting back there. It’s in my office.

I’m very, very proud of that. So what you’re going to discover today, all right. Some of you, especially some of my railroad chamber of commerce friends, I only joined the chamber of commerce two months ago. So many of you don’t even know who I am. Many of you don’t know who my company is. So I’m going to introduce you to my coupling flawless follow-up and tell you a little bit more about who I am and,

and why we’re doing what we’re doing right now. Then we’re going to talk about the fastest, cheapest and safest way to grow your business. And this applies to any business. When you see what I’m talking about, I know you’re going to nod your head in agreement. And then finally, I promised to show you six and a half ways to grow your list.

So you could skyrocket sales with the push of a button. We’ll finish up with that. We’ll also have a demo of the platform for those that want to stay. I’m going to say that to the end, because I know everybody can’t stay to the end of whatever discussion we could have that at the end as well. So, first of all, who was flawless follow a flawless follow-up is my company.

I’ve been doing what I’ve been doing my entire professional career, which spans about four decades since I got out of college. All right, working in the corporate world for about three decades as a sales marketing executive for many companies, many large companies, also some small companies and found a, a formula that works. I was very high in demand as a,

as a sales and marketing executive because I got fast results. And that has, you know, it’s, it’s the way that I got those results. That when I finally exited the corporate world, more like I was shoved out of the corporate world, but when I started my own business, I went to, I just started doing what I’ve always done for other companies.

And that’s what flawless follow-up is flawless. Follow-up is driven by results. All right, people ask if I’m a marketing company, you know, at the core of it, you might think I’ve got some similarities to a marketing company, but I am driven by provable measurable results. And that’s one thing that I know businesses appreciate. And to that end, I’ve got a mission.

My mission is a lofty one, but I know for sure this is going to happen. I’m going to help 10,000 companies make an extra million dollars each. All right. And you’ll see how in a second, I’ve already done it for many companies. Now, all I have to do is scale the Methodist proven it works. Now we’re, now we’re rolling it out in a scalable fashion.

So that’s who flawless follow-up is. Now for those of you who don’t know me, whoops, we’ll get to this slide in a second. For those of you that don’t know me, I’ve taught these concepts online for the past decade plus multiple courses that are in many different platforms. I’ve been featured in all the places that you see up above and then some,

and here’s a screenshot from just one of my platforms showing you that I’ve got 17,132 students from 155 countries in 38 different languages. All folks. I’m not saying that to pat myself on the back, but I do think it’s important that you know, that I’ve got a lot of people that utilize what I talk about and have a lot of success with it.

And also that I’ve been doing it for a long time. This is not something that’s brand new, even though flawless follow-up in its current, the way we’re going to market right now and scaling that part of it is new. But the process has been around a long time, lots of proof, lots of people all over the world using it. It works everywhere.

It works for businesses, large and small, and will be very apparent to you in a few minutes, why that is. And there’s some of the results I get. Lots of these have come in, but here are some of the results of businesses that have used these and what they’ve gotten J Harman used these with one client generated $3 million of, of upending business.

We’ve got Jamie Houston, $300,000 for one of his clients. We’ve got a manufacturer down below the generated $50,000 of new business. That’s a mark from Southern shutters, a blind she’s a local Austin. Couldn’t be made. You know him. We have another local loss and company or jewelry store that did $40,000 on their first sale. CPR sales CPR brings back past customers do business with you again,

man, they’re still coming in the door. Hi Courtney. That’s awesome. Every time you hear is somebody that’s joining us. So I apologize that it keeps coming in, but we’ve got a lot of people joining us from all over the world. All right. So that’s a little bit about who I am now. You know who flawless follow-up is now you know who Steve Rosenbaum is.

If you’re just meeting me for the first time, I did think it was important for you to know the background and how we got here. Even though I’m new to you. I’m certainly not new to the success that that we bring. So let’s talk about how we help your business. I think all of us have heard this before. This is not,

I’m not going to teach you anything new here, but I think we can all nod in agreement or give me a thumbs up. If you’re familiar with this, there’s three ways for businesses to make more money. They could raise their prices. They can get new customers, or they can sell more to each customer, which I call maximize lifetime value. Everybody in agreement there,

give me a thumbs up. If you’ve heard that if you’ve been in agreement, right. Excellent. Beautiful. All right. Now let’s just tackle the first one. Raising prices, raising prices is difficult. Number one, the market does not always tolerate it. And number two in times, especially like right now where we’ve got rising prices and inflation and,

and, and, and, and interest rates going up, raising your prices. Does that guarantee more profit? Does it? Sometimes we just have to do that to keep up with the market and there’s a short term fix it. Isn’t a long-term solution. So when it comes to ways to grow your business, this is not ideal. This in most cases,

this is not ideal. Maybe there are some in most cases, this is not ideal. So let’s talk about the other two. Let’s talk about getting new customers versus bringing it back past customers to buy again. I want to share with you some results from many studies, including one by the Harvard business review, talking about customer acquisition versus retention costs. First of all,

the probability of selling to an existing customer is 60 to 70% greater than a new customer. Okay? I’m sorry. 60 to 70% while selling to a new prospect, there’s only five to 20%. You are obviously it’s much easier and you’re going to have much more success selling to an existing customer, bringing back somebody to buy from you again. And even a referral or referral goes a long way also because you’ve got the third-party credibility of obviously so that we can help with,

with follow-up. Now here’s something else. Most people don’t realize existing customers spend 50% more and they’re more likely to try a new product. All right? So they spend more money. They try more products than a new customer. And this is one of the most important stats that you’re going to hear. And again, this is from the Harvard business review,

a very small, a small increase in customer retention goes a long way to improving your profitability, increasing customer retention rates. By just 5% can increase your profits by 25 to 95%. And you think about that. Almost every business I ever meet has excess capacity. They’ve got what I call lazy assets. They’re not put into use that’s okay. That’s not,

that’s not criticism. That’s low-hanging fruit. That’s stuff that we can get right away and we can turn it into profits. That’s what we specialize in. And finally, let’s just talk about the ways to do this. The most important thing for you to know here is that email marketing is still king. You might hear people say email, marketing’s dead. It’s not,

you might hear people say, I hate email marketing, okay. But it works. All right. And those are proven stats and it does work. The other one that works very, very well is text marketing. What we call SMS. We’ll talk about that in a second. So folks, when you look at the screen and we talk about getting new customers,

acquiring new customers, customer acquisition, versus getting past customers to come back, it’s fairly obvious and proven that it’s a whole lot more profitable to get those customers coming back, which is what we specialize in. So let’s compare them point by point, getting new customers versus selling more to each customer, okay? Acquiring a new customer. It’s expensive. You’re going to pay for lead generation.

You’re going to pay for ads or search engine optimization or content creation. But if you want to reach out to somebody you’ve already done business with it’s nearly free. The costs are negligible. You send out some messages, all right, your lack of control. You can go out there and buy leads. Most people, I know they buy leads. They hate the quality of the leads.

They can’t control the quality leads they pay for ads. They don’t know how those ads are going to perform. They try to optimize search engine optimization. You certainly don’t have control over that. Google has got control over that. Bing’s got control of that. Okay? So you don’t have control with any of those new customer acquisition models, selling to existing customers.

You have a hundred percent control. You have a list of past customers. You control the market, you control the message. And that’s where you’re most likely to have a sale. When you’re going out after new business, you’ve got lots of competition. So you know that if you do advertise, you see a lot of your competitors advertising in the same place.

But when you market to your own audience, you command a hundred percent of their attention. Getting new customers takes a long time. It takes a long time to rise above the noise. It takes a long time for them to hear your message. It gets a long time for them to know, like, and trust you. So to buy from you Going up your past customers,

you get nearly instant results. Our record is an order within six minutes of starting a new campaign, we’ve got a three-day campaign that generates thousands of dollars of immediate results. Those new customers, they don’t know you. They don’t know you. They can’t like you and trust you yet. That takes time. Of course, the past customers, they already love you.

They’ve already voted with their wallets and their pocketbooks. We’ve seen from the studies that new customers spend less past customers that should say past customer spend more. So getting new customers is risky. Selling to past customers is nearly zero risk, hardly any at all, summery, getting new customers. It’s slow, it’s expensive. And it’s risky. You have an uncertain return on investment.

Selling the past customers fast, cheap, and free is incredibly safe. You’ve got a high ROI, high return on investment and it’s measurable. So folks, when you look at this side by side, going from new customers versus past customers, I just have a question to ask a lot of folks to spend money on going after those new customers. If you haven’t yet maximize the lifetime value of your past customers,

why not take some of that money that you’re investing in new customer leads and generation. You invest that in past customer retention and getting people to come back and buy again. I promise you, we’re going to make you more money. We’re going to make it faster. We’re going to get you measurable results. A high return on investment. That’s what flawless follow-up is all about.

Let me get a sip of water here, folks. Thank you. All right. So back to our little illustration here by our friend, Patricia, who’s on the line, Patricia Vander, Hayden. She is a genius. She’s not only a great illustrator, but what she can do is take very complex processes and ideas and boil it down to a picture.

Okay. Patricia knows my process. All right. And what we talk about is we talk about the faulty sales pipeline of most business owners. You look at this picture. I called the tale of two business owners in the front. We’ve got a business owner called stressed outstand. Two could identify as stressed. Outstanding. Please let me know. All right,

in the back. Not, not quite as large, not quite as obvious as his happy haircut. All right, happy Harry, whose sales are exploding through the roof and whose customers are having a good time, no stress outstand. He’s spending all his money, trying to acquire those new customers. Just think of that list. I just showed you just a moment ago,

spends a lot of money drives. A lot of people goes pipeline. Lots of activity goes on in the center here, but hardly anybody comes out as a customer and stressed out. Stan doesn’t know why he doesn’t know what’s going on here. He can’t see the process. He can’t measure results. He doesn’t know where his system is. Breaking down. Happy.

Harry, who’s a flawless follow-up customer. Okay? Utilizes our practices. And what we do is we nurture our customers. Their flags says nurture. We engage them. We entertain them. We educate them. You’ll hear me say a saying later that I didn’t coin, but it’s so true customers. They hate to be sold, but they sure love to buy most businesses.

They try to sell, sell, sell, sell, sell. We don’t. We just show people how to buy. And it pays off in spades. Well, what will be my least favorite sayings in the world is that guy’s a great salesman. He could sell ice to the Eskimos. I think only a nasty mean spirited person. We’re trying to sell ice to the Eskimos.

If an Eskimo, once I show them where to buy it. All right. So that’s what we’re all about. So there you go. There’s our two customer stressed, outstand and happy, hairy. And there’s a two processes. We talked about stressed, outstand. All he does is hope and pray. He spends a lot of money and he hopes and praise is going to result in customers.

It doesn’t work for him and he doesn’t know why happy, Harry. It’s like a carnival. All the time. Customers are enjoying themselves. They get nurtured when they’re ready, willing, and able. They come down and they buy. And then we maximize the lifetime value. Once they buy, we just showed them the path to do it again. And again and again,

we’ve made a lot of companies extremely profitable by maximizing lifetime value, making sure that a customer buys once they buy twice, if they buy twice, they buy a third time and they also refer their friends and their family and spread that valuable word of mouth. We show them how to do that. So it happens. So we don’t rely on hope and prayer.

That’s what flawless follow-up is all about. We are a process company. We have software behind us. Lots of companies talk about the software. They talk about the feature. The software it’s irrelevant. The software is, is, is the locomotive flawless follow-up or the train tracks. You don’t want to locomotive without train tracks. I assure you. So I told you about this Jeffrey Gitomer.

I love to sing people. Don’t like to be sold with a shirt. Love to Dubai. And another saying that I love from Peter Drucker. Many of you know, Peter Drucker. Okay. He wrote some great marketing books, sales books, business books, probably back in the eighties, nineties. And he says the mark, the aim of marketing is to make selling superfluous it’s to know and understand the customer.

So well, the product or self service fits him and sells itself. No sales needed. Customers hate to be sold. They love to buy. That’s how you’re going to rise above. You’re proud of marketplace because almost all your competitors are selling, selling, selling, selling, selling. We don’t. We invite people in, okay. Our message is this.

It’s not this. This is our marketing. Okay? This way folks is wet. Step right up. We don’t shout at you. We don’t shove a message upon you. Here’s one of our customers ball, blue Sindar company. As you can see, this was an article in the community impact. So many of you probably read this. He’s a local Austin cigar company,

and there should be proof for you folks because Jeff was the owner of. He was more than triple his business. And he says, the reason why he’s so successful, he was able to open up more stores. He says, no one has anything like it. And he’s talking about our marketing. He says, it’s measurable. And it’s tangible.

We have a strategy. We maximize revenue per customer, and we make his business more valuable. Now here’s the thing. That’s really neat about Jeff’s company and selling cigars and proves the point that I was talking about. Jeff would love to advertise. He would love to pay for advertising. He can’t. He sells a tobacco product. Facebook will not allow him to advertise.

Google will not allow him to advertise. He can’t do TV or radio or lots of print media. He’s got a product that is forbidden from advertising. So he cannot do traditional media, but we’ve tripled his business. And how have we done it? We’ve we’ve done it by getting customers to come back and buy over and over and over again. And we’ve done it by growing that list of customers.

Here’s another success story for you. From what we call sales, CPR sales CPR is one of the first things we’ll do. If you reach out to me today and ask me to help your company, one of the first things I’ll probably do is what we call a customer reactivation campaign or sales CPR, all right? And we will tailor this to your needs.

But what we’re going to do is send out this reactivation campaign. Now what you’re going to find out is we will produce measurable, revolt results for you at every step of the way. You’ll be able to see exactly how many people have, which means you can do calculations. This is what this client loved me. More than anything was. He could measure his results.

How many business owners out there spend money marketing, but you really don’t know exactly to the person, how many people that brought in that will never happen with us. We know that with the three-day campaign, we generated $22,089. The entire campaign took 12 days. By the time we ran the ads and people signed up and bought the products. In 12 days,

we generated $22,089. All right? He knows that those people are going to come back and buy over and over and over again. So he knows that the lifetime value of that business was $92,500. He spent $6,500 with me is ROI. Check out these numbers in 12 days, 339% return on investment over the lifetime 1423% return on investment. Now the amazing thing was,

even though this was a sales reactivation campaign, we put a viral lead generation portion into it. We generated 177 new leads for him from word of mouth. From the people that went through the campaign. He spends money on leads. He spends a hundred dollars for leads. So he told me this was worth $17,700 for him. Take a look at these results.

They’re measurable, they’re tangible. And they come fast, literally instantaneously. This is what we do for companies like yours. One more business owner in her own words, she just did a, a, a list building and sales CPR. She said she had a lot of fun. She tripled her list. She increased the traffic in her store. She had higher sales than usual during the weekend that we ran the promotion.

She had, she had a special product that she produced for the sale. She sold all, but one, I love this. She said she made her competition jealous. Her competition said that was the coolest thing I ever saw. And then she said to me, what do we do next? She had so much success. The first time she said,

what do we do next? So folks, those are some examples of how we increase your business fast in a measurable way and in a safe way. All right, let me get a sip of water here. How are we doing so far? Is everybody enjoying us? All right. Excellent. Thank you folks. Appreciate that. Thank you. All right.

Now, here’s what I promised you. Six and a half ways to grow your list. So you can skyrocket sales at the push of a button. Folks. The money is in the list. So many people are not utilizing their list the way they should. When you have a list, you literally can push a button. You can send out an email.

Many of you are here right now because you got an email from me or a text message from me or both. All right? And that’s why you’re here right now to same way. Drive sales. We can drive sales for you the same way. If you don’t have a list, folks start one right away. And here’s six and a half ways you can do that starting.

And I’m going to do them in descending order, right? The first one is not new to anybody. You’ve probably seen. This is what we call a squeeze page. And it’s where we offer something of value. In this case, I offer a book called acres of diamonds. Okay. This is all about finding those lazy assets in your, in your business and optimizing them and putting them to work.

So they create profit and ROI for you right away. So I might get online and I might do a webinar, or maybe I put up a post on social media. Or maybe if I, if I do want to pay for advertising, I do paid advertising. But the key to that is this, okay? Your call to action should not be call me on the phone.

It should not be combined for me. It should be go here and get on my list because then we can market over and over and over again. So we utilize something called a squeeze page. Somebody comes here, they click the button and a form pops up and it says, Hey, please go. Your name, your address, your email, address,

your phone number or any combination of those. And then we send them what they, what they requested. This is a great way. Tonya says, how do you start with a small list? Well, we’re addressing that right now. Tanya. We’re we’re, we’re addressing that right now. And we could address that a little bit more. All right.

Now, traditional media. How many folks here have advertised in traditional media? I mean, direct mail. I mean print, I mean magazines, newspapers, radio, TV. Okay. How many of you have advertised there? This is what 99% of the businesses advertise, save money, buy, buy, buy, buy, buy. They’re doing that selling thing that we talked about,

their messages, you know, Hey, I got something to sell, sell, sell, sell. We invite people in. This is one of my clients, Castro, motor oil. This was a direct mail flyer that they sent out coupon, mailer package. They got very little response. All they kept doing was trying to sell the oil change, oil change,

oil change. He said, Steve, I hate that because Courtney, please mute. Who’s ever not muted. Steve. I, I hate that because what oil changes are profitable for me, people don’t know that I’ve got high margin service items that we perform. Also. They just think we’re a motor oil change place. Well, it takes time to get through and understand that.

But if we built a list, we could send the messages to educate them and entertain them and engage them. So they know to do things they don’t know you do. And he didn’t have a list. So we started by creating a way for people to opt in from his traditional advertising. We created a viral campaign, which we’ll talk about a, a sweepstake to contest.

I’ll talk about that in a few more slides, but this created incredible results for him. He grew his list by, I think 3000 plus people. He changed this ad, which he didn’t even know if it was successful for him. You know, he told me he got four or five people that came in, requested this oil change from the ad.

And then we ran this ad. He drove 3000 people sign up for a list. So he didn’t think anybody who seen the ad before now he has measurable results. He knows how valuable it is. So if you’re advertising in traditional media, by the way, it looks throw in their pay-per-click okay. If you advertise on Facebook or social media or Google,

make sure you are driving them to a list and capturing them. So you could market to them over and over and over again. Okay? Use QR codes. Many of you met me at a networking event and many of you know that either on my, either, either I used a card like this to scan it across your phone and pull up something like this,

or I showed you a QR code on my business card, whatever it did, it drove you somewhere and guide you to connect with me right here. Save contact. Well, folks, I added you to my list. That’s why you’re here. That’s why you’re here. All right, now, everybody else went home with a stack of business cards. I went home with an active list that I could begin marketing to that night.

I would love to do that for you and your business in many, many different ways, because it gets those fast results. QR codes should be driven to something to build your list. A QR code that just points to your website is going to fail the vast majority of the time because people only spend seconds on your website. And if you don’t capture them onto your list,

they’re gone forever. So if you’ve got a QR code and you’re just pointing at you, their website, folks, please change it. In fact, I wrote, I wrote an article on my, on my blog, what I’m calling a vanishing post because it’s going to be replaced that suite with a new post QR code moneymakers transform your boring code. You are coaching the powerful sales boosters.

If you’d like this, please put something in the chat and I’ll send it to you later tonight. Okay? And show you many ways that you could take your QR codes, do something different with them. So they make money for you. All right. Excellent. You guys liked it that appreciate that. Thank you. Let’s get back to the presentation here.

All right. Where it’s representation there? No, it’s that? Hang on folks. I lost my screen. There we are our number three viral contest. Now I spoke about that briefly. When we talked about Castro motor oil, here’s what this looks like. This is a case study I did with a client that was featured. How many of you know,

active campaign active campaign is a, is a large marketing automation company. They’ve got about a hundred thousand users and they featured me on their blog a few months ago with a case study, from a client of how we used these processes to grow their list and create sales. So we use what we call a viral campaign. We offered people in this case,

this was a, this was a pain management clinic. We offer people the chance to come out and try their services. And then when they requested a coupon to come try it out, we said, look, if you want to share this with your friends, we’ll give you a chance to win even more services. We exploded their lists. We exploded the list.

You can go to the, the blog. I’ll share that. I’ll share that link with you a little bit later, and you could read about the actual measurable, tangible results. But the reason why is because once somebody signed up the viral part of this is says, Hey, you’re in now, share it on Facebook and Twitter and Pinterest. We started to see that,

but this is share it on social media. And if you do, you’ll get a chance to win a bigger prize. And that’s how we grew the list. Tanya, you asked, how do you start with a small list, do a viral campaign like this. It will explode. All right. And so in this short, short sale CPR, we combined it with a,

with a, we, we got customers coming back and then we said, spread word of mouth. What? This is is word of mouth. No valuable word of mouth is, well, we’re not hoping and praying for word of mouth. We’re putting a process in place to make sure that it happens as much as possible. And that’s where we get those predictable and measurable results.

That’s what the process is all about. All right, counting down the second biggest way. Or that’s a blog. Everybody go read that. I’ll give you the link a little bit later. I’ll follow up tonight with the notes, maybe a replay link, and also some links to some of these resources. If you want to follow up, this is a cool strategy.

People aren’t using this enough. And this is something built into our system, into the flawless follow-up system. We can put onto your website, this little help button. How many of you ever seen this help button with a beautiful thing about it? When you do it the way we do it, most companies don’t do it this way. I wouldn’t do it our way.

Somebody clicks for help. We ask you your name and your phone number and ask for a message. Well, folks, what you’re doing is you’re requesting information from us. That is an opt-in. Now we are allowed to send you the information aren’t we, you asked us for the information and follow-up information as well. So this is one of the fastest ways to grow your list.

And people love to engage this way and I’ll pay you something else. What I didn’t realize is how much businesses love this. And I want you to think about this for a second, especially in light of what’s happening right now. I’ll take a step back and just say probably for the one of the first times of my entire career. When I speak to business owners,

sales is not first and foremost at the top of their mind, it’s kind of weird. Okay? Sales is always been top of mind for business owners, but right now business owners are concerned about hiring and employees. Okay? Probably number one, which by the way, everything I’m showing you here, we have used for companies to help them find employees.

If that’s a problem for you, you know, one of the best places to find employees is your customer lists. Bobalu cigar. Many times we have gotten him. New employees by mailing goes out of customers and said, well, you love Bob. Lou, would you come like to work for us many times you’ve gotten a new employees. So if you’re having trouble finding employees,

talk to me, I can help you with that. Now that being said, many restaurants are telling me, you know, they don’t even have the staff to answer the phone right now. And when the phone rings, it’s always the same question. What are your hours? Is there a wait, do you have gluten-free on the menu? Okay. W what are the directions to your place?

All of this stuff can be answered in an automated fashion and customers love it. Customers don’t like to talk on the phone anymore, either. They would just like to text. So the cool thing is you put one of these little chat widgets on your, on your website and you do it the way we do it. And when they log, when they do this,

they’re opting into your list. And now you could follow up and message with them. If you’re a restaurant and they say, Hey, how long of a wait? You send them a response? And they ask you if you’d like to hold a table for them. And then guess what? You can do two hours later, you automate a follow-up response,

asking for a review. Hey, do you have a great time? Hope you enjoyed your meal. If not, let me know. Would you post a review for us? Okay. These are the things that we can do for you. And then finally, the number one way to grow your list that I like is with text messaging. And it’s very similar to what I just showed you.

The web chat widget. When I was talking to this coffee house, who didn’t think he had a customer list, he actually did. When we get to the one half, you’re going to learn why. Okay? But he didn’t think he had a list. Any of the chalkboard on the counter says today’s wifi password is I looked around his coffee shop.

Everybody was working on a laptop. I asked him the owner’s name was David. David. How many people here connect to your wifi? He says to me, I think a hundred percent. He says, that’s why we put that chalkboard. There was, that was the number one question people are asking me is what’s your wifi password? So I gave him the strategy as a David.

Let’s do this instead. Instead of telling people the wifi password, let’s have them text in the code, wifi just what’s happening. Now, people are still getting the answer they want. They’re getting immediately. Guess what’s happening. He’s building his list automatically. He estimates. He’s got 120 customers a day. How fast is he going to grow his list?

Even more painfully? How many, how many people did he pass up? The opportunity to grow those lists last month, when last two months or three months or four months folks, this is one of the best things you could do. Think about your frequently asked questions, whatever they are, whatever business you’re in. And instead of giving the people the answer right away,

ask them to text him for the answer or any other 10 frequently asked questions, Harry, you like that idea how buddy? And it works. Thank you, Harry. Can we ask you, Harry Harry is a magician folks. He’s a fantastic magician. He’s utilizing some of these strategies and he just sold out to have a show. So congratulations, Harry,

on that. I’ve been following you and what you’re doing. Great work yourself. All right, folks. This works, this works. It’s all in the followup. There’s a reason people say the fortune is in the follow-up. Okay. All right. How many of your curious, what do you mean by six and a half weights? Half away? What do you mean by half away?

Here’s the half folks. Your bonus tip number six and a half. Tonya probably includes you. You already have a big list. You don’t realize it, but you do. It’s another places. If you’ve got bookkeeping shop where you’ve got to listen to your book, keeping software. If you’ve got a CRM, it’s in your CRM, you’ve got a point of sale system that cash register that has no computer sitting on your counter.

You’ve got a ton of leads in there. I assure you because I’ve helped businesses have strapped them. They didn’t realize what they had. Your inbox, your social media, hard copies right over here. I’ve got a scanner. You can’t see it. It’s on my bookcase over there. I’ve got a scanner that when I come home with physical business cards,

I just put them through a scanner. Bing, Bing, Bing, Bing, Bing, Bing. In a minute, I could read 60 cards. If I had invoices that could read invoices, it even does it real good job. Recognizing handwriting. Think of that. Invoices, help desk, you name it. Focus is one of the first things that I do with businesses.

I grow their list just by helping to get the information they already have. You will hear me speaking a lot about what I call lazy assets, lazy assets. It’s low hanging fruit that we can easily turn into profit for you. That’s where my process is do. That’s why they work so well. That’s why they get you results. Almost instantaneously. We help you be more efficient.

It works predictably. It works 24, 7, 365 and it produces measurable results. That’s why my clients have happy to eight years and longer. We keep producing results day in, day out, month after month after month, year after year after year. All right. So folks, for those of you that are here, I propose a win-win win situation. All right,

we’re all going to win in this together. I’ve got very, very, very ambitious goals. You saw me say it earlier and it’s going to happen. I’m going to help. 10,000 businesses bring an extra million dollars to their bottom line. I’d like you to be a part of that. So how do we help each other succeed? All of us will succeed by helping businesses.

And I am a champion of local businesses and small businesses. I’ve worked for the big businesses too. I just love the small businesses, right? That’s I built this company to bring these processes, processes, the big companies you see Amazon doing this day in day out, right? Okay. Well, you don’t realize is you could be doing this for your business and I’m doing it in a scalable way to make it affordable and reasonable for every business.

So, first of all, I need help reaching those businesses. I’ve got a proven model that works. I need to scale. So the first thing we’re looking for, referral partners, chambers of commerce banks, accountants, get, if you’ve got businesses that are your clients, let’s help them and we’ll help each other. And I pay a nice commission and I pay a referring commission.

If you’ve got businesses, I will help your businesses and your clients get better. And I’ll pay you a nice referral fee recurring for doing that. So I’m looking for referral partners. I’m looking for clients. You can refer me to somebody. That’s okay. If you want this in your business, I’ll help you. I will help you find those lazy assets and put them to work and make money from them.

I’m also looking for students. If you want to do what I do, and you want to take this to businesses in your area, then reach out to me because that’s what I’m doing. All right. And there’s other ways as well. Alright. I don’t want to talk about the automation today, Eva. It’s really irrelevant. We’re all about the process.

This process works on all sorts of automations. I haven’t met a company yet that I can put these processes in place for it’s never, ever, ever about the software or the automation. Your answer is I use them all, but I do have my favorites. And when we work together, you’ll learn more about that. All right, folks, I thank you much for being here.

If you are any of these, if you would like my help, here’s how you can reach out to me. You can get on my calendar, meet with steve.biz. All right. Let’s Courtney, can you put that in the chat please? Okay. Meet with Steve. Got busy folks. My calendar fills up very, very quickly. All right.

And I do pre-qualify people. All right, before I help the folks that are what I call ready, willing, and able they get priority. All right. And if you can’t get on my calendar, send me a text to say, Hey, Steve, the 5 1 2 8 7 7 5 8 8 1. This may surprise you. I don’t have an automation set up for that. So if you type,

Hey, Steve to 5 1, 2 8, 7, 7, 5, 8, 8 1. You’re not going to get an immediate response from me cause I haven’t set that up. And frankly, I wanted to be able to reply to you personally. So I’m breaking one of the Cardinal sins because I like to respond immediately, but I’m not going to in this case because just by you saying, Hey, Steve, I know it’s a person and I want to respond to you personally.

And it might take me an hour. I might take me a day. Might take me a couple of days, but I will respond to you all right. Or go do what I showed you. Go to flawless follow-up dot com and enter into that Kentwood what the web chat widget. Well thank you folks. That is the end of my presentation. I’m going to stop sharing my screen here.

And if we have any question, I, Patricia is on camera. Patricia, bring up your microphone, homeplace. Okay. Can we all have a hand for Patricia and this amazing, This amazing. It’s not even all about the artwork for her to take complex processes and boil it down to something simple and understanding is amazing. Patricia, you’ve done. You’ve done an amazing thing for my company.

And I thank you so much. You, you, you really are helping people understand what we do and Patricia lives in the Netherlands, by the way, right? Patricia? Yes, I do. So you can do this in like how many different languages. I thank you, Patricia. Beautiful. Beautiful. And you really put a mark on what we’re doing here.

All right. Does anybody have any questions? I know as a, we’ve got chamber of commerce guests here. If you want to step forward, please do look. We’ve got, we’ve got a real nice crowd. I know people been coming in during the whole time. We’ve got some of my students here. How many of you bought some of my products in the past or one of my students.

All right. Hold up. How many fingers? How many, how long has everybody been known about me or followed me? Years, years. Okay. 3, 4, 5, 2, 3, 2 Tommy long time. Excellent. Excellent. Okay, beautiful. Thank you everybody. Appreciate it. Shandra. How are you my friend? Great to see you. All right. If there are any questions,

any chamber of commerce people, I’m going to put you to the front of the line, by the way, I’m very, very excited today, Sherry and I will be having our ribbon cutting at the chamber of commerce, which is that’s a, it’s a celebration of our business. We’re very appreciative and grateful for it. We’re going to have a big turnout.

We’ve already met some incredible people there and chamber of commerce. And it’s a, it’s a wonderful organization. I would encourage everybody to not only join, but participate in the chamber of commerce. It’s important. And, and business wise, it works and I’m grateful to all the folks I’ve met here. Kurt, thank you, Kurt. All right. Would I use the QR question method?

I’m not sure I understand that, Tanya, but if you want to talk about that, we could talk about that. All right. Anybody have any specific questions? Limited area where oil and gas execs are found. How do I get on their radar? Well, have you tried the chamber of commerce? Have you tried hanging out where they hang out?

Either virtually or in person? Literally every day, right now I’m spending time at the chamber of commerce and I’m meeting people and are following up with them and it’s working and I’m meeting not only people that want to be my clients, but I’m meeting those referral partners. Those influencers, people that say Steve, my business is connected with a lot of business owners and all of them need to grow revenue.

And I haven’t found one person yet that disagrees with me about the importance of a follow-up and the fact that it’s low hanging fruit for people. I’m getting notifications on my watch right now, tied into my flawless follow-up system. That’s very powerful. Cool. All right. No questions. All right. Let me scan down the list here to see everything. I’m seeing lots of folks that I haven’t seen in quite a while.

Douglas. Great to see you. My friend, I saw you with your mask. I hope you’re doing all right, Paul. Hindelang great to see you again, Paul. It’s been a while. Walt’s here wall always. Great to see you. Rick is here, Rick as well. And by the way, I can’t mention everybody, but everybody I’m so glad to hear Joseph.

Great to see you, my friend. Alright, no specific questions. Alright. One thing then I will say for folks here that are existing students and ongoing students, folks, this is this and learning and doing so much right now. Now that I have returned to Austin. And now that I’m ready to scale this business and go out and find those 10,000 clients,

all right, this is what I’m doing. I’m spending a lot of time networking. I’m using my own system to do it, having a lot of success with it. And for those of you, you know, I’ve always been a sales manager, my entire life, those of you that would be interested. I I’ve thrown this out there before. I’ve already gotten a lot of interest.

And I’m trying to think of what that looks like. But if you want help along those lines, I’m thinking about putting together a program where I act as basically a sales manager for folks to use my system, the flawless follow-up system, fill it with leads, follow up with the way that I do. And if that’s interesting to you, you can reach out to me the ways that I should.

We talked about. If there are no questions, then Peer follow-up with me directly about that. I don’t want to get into one-on-one client questions here, bill. Come on. How are you building? Hey, how you doing? Thank you, Steve. Great presentation. Thank you my friend as always. I do appreciate it. Thank you. Thank you.

All right, everybody else. Which, which was your favorite tip? 1, 2, 3, 4, 5, 6, or six and a half. Who’s got half a finger chunk. Somebody’s got to have half a finger here. Somebody showed me half a finger. Perfect finger. Thanks for all right doula. But Jula. Am I pronouncing your name correctly? Go ahead. You can unmute and speak and ask your question that you love.

All right. Thank you so much, Steve. Can you hear me? I can’t thank you for being here. Did I pronounce your name correctly? Yeah. Yeah. You, at least you tried it a bit. So I was asking, although I notice it’s very, very specific and I should reach out to you personally to ask this bot, could you share out our,

these flawless follow-up system work for real estate agents or brokers? How do you think you can get them more leads and qualified leads that will return as clients become clients? Okay. That’s a very broad question and, and it could be a complex answer or, or a simple answer, but it really boils down to what we spoke about before. You know,

first of all, real estate agents and brokers, I have to know more about the business and what they’re after. Some are somewhere commercial. Some are relocation specialists, some are investors So the process is exactly the same, build your list. I showed, I just showed six and a half ways to build a list. All right, now it so happens that my first online success story in the wall street journal wrote about my wife and I back in 2007 is we sold our own house using these exact same methods.

So I know it works all right, but nothing changes that you love you, you know, you, you, you put, you put something out there, you capture and you build a list and you follow up with that list. And if you want to start with what I talk about, go back to people you’ve helped in the past. If you’re a buyer agent,

go back and ask them, are you looking to look at your list again? Do you have friends or family that are looking to list? I just spoke to a neighbor of mine yesterday and he didn’t have any intention at all selling his house. Except when he found out that he could get probably $130,000 more for his house. And he paid for it a year ago because of what’s going on the real estate business.

All of a sudden he got interested. And the way that happened was somebody reached out to him and said, you realize your house is probably worth a lot more than you think it is. So it’s the same thing. You reach out, you get somebody to detention, you find out who’s interested and you follow up process. Never changes my friend. Thank you.

Hello. Thank you so much, Steve. Thank you so much. Where are you based out of a doula? I’m actually based in Nigeria from Nigeria Here, my friend. Yeah. Thank you. Anybody else, Steve? Thanks. I see you just popped in. Great to see you, my friend. All right. Alrighty everybody. Well, if that’s the case,

I got it. I got a, an event, the chamber of commerce to get ready for it. We’ve got a ribbon cutting to get ready for it. So I’m going to go do that. Look, I ain’t got my logo shirt on. I’ll tell you what, I’m, I’m loving this. I’m loving this. This is a card people ask me for my business card.

And the first thing I do is I take this out and you’ve probably seen these online there’s many companies offer something like that. This one’s a company called LINQ L I N Q R. There’s one called Popo. And there’s others. I’m already speaking with this company about developing some training for them because they love what I’m doing and how we’ve tied it in and automated it.

But this card has a chip in it. It also has a QR code on the back. So when we’re networking with people and they ask for a business card, I say, well, we’re we’re. We do this digitally. And we have a, a follow-up system built in already. Can I scan this into your phone? They take out their phone and he can see if I hold this behind the phone.

Okay. You see that just popped up an application, just popped up. And if I push that, it automatically pulls up. I hold on. There we go. Ah, okay. Of course it wants to act up for me right now. It pulls up my electronic business card and it automatically connects with people I have there. It is finally pulled it up.

Okay. Pulls it up automatically. The blue button says, do you want to download this contact into your phone? Guess what? If they download the contact into my phone? I have automation set up that takes them from there, takes them into my flawless follow-up system. Sends out a message. Great to meet you at the chamber of commerce. Follow up with them today,

tomorrow, next week, next month, next year forever. So that’s a great, that’s a, that’s a strategy that I’m teaching right now for networking events and so forth. Hey bill, you got something else? Yeah. I just wanted to make sure everybody, maybe somebody doesn’t understand this, but if you want to save the chat, which is should to click the three dots in the lower right-hand corner and save the chair.

Thank you, bill. Appreciate that. Now what can I did realize people are loving a digital card. We get a lot of responses for it. However, the world is not ready to be purely digital yet. So I, I have also printed cards and you’ll notice by the way, I want to show you, I made a mistake. Do you feel the first cards I’ve printed?

What’s a mistake. My name too small, and the QR code is too small. So I’m throwing these cards away. I went back and did them this way. I made the QR code, huge where people can scan it from across the room and they could see my name from across the room. Okay. The QR code of course, drives people to get into a list.

That’s the most important thing. It doesn’t just take one, a website. That’s why I just wrote that article. It’s on flawless follow-up dot com about six and a half ways or six ways to, to make your, your, your QR codes make work for you near the a hundred percent of the QR codes that I see out there. I test them out.

It takes me to a website. No call action. No capture. I’m gone in 10 seconds. And so as the lead folks use those QR codes to build your list, use all your lead generation to build your list. Yes, Julie, Go ahead, Julie. You can unmute. You have a question. Let’s see. Can we help? There we go.

Let’s get that helps. Okay. Julie must be having some audio issues. Are there any other questions? Tell me you have a question. I might have one. Yes. Patricia, look, let me, let me go to Tommy first and then come back to you. Patricia is okay. Okay. Okay. Hi. I’ll just be a minute.

Thank you, Steve. You mentioned the availability of the cards with the scannable codes on them. Do you offer that through follow follow-up or follow follow-up or are you considering putting it in? Not at the moment. I will never produce the cards. Okay. I don’t want to be at that business. All right. But I certainly recommend them. It’s not about the card itself.

It’s about the process as you know. Yeah. All right. And I will tell you that next week, our good friend Karthik is basically basically releasing a product that’s almost identical to link And it will do everything except the, the radio part. And I will tell you this, the radio chip part is nice and it’s a good oh wow factor. But as long as you have the QR code,

the QR code does the exact same thing. All right. So with Karthik product that he’s releasing next week, you will be able to do the exact same thing. And, and Karthik has asked me to help him with the development of it. I’ve given him some ideas to I’ve showed him what I’m doing. He agrees that this is the way to do it.

And so he’s incorporated some of my ideas in his product. He’s, he’s developing some new features today as we speak because there’s released next week. Cool. So you’ll, you’ll learn about that. Excellent. Thank you so much. Thank You, Tony. Patricia. Yes. When you, you have the six ways to build a list. When you look at your,

at your business, is there a way to determine which to start with first for best results? Wonderful question. You, you know what? I, I just, I, I address it with whatever situation I’m in. Okay. I look at this thing. Look, I’m a baseball fan. I don’t know. Probably not. Everybody’s a baseball fan here.

Okay. But, but you know, in baseball you have a pitcher and a pitcher throws multiple pitches. He throws up a fast ball. He throws a curve ball. He throws a slider and a sinker, and he uses whichever pitch is the right pitch at the right time. All right. And I kind of look at it the same way. These are just all tools in my tool belt,

and depending on what I’m doing and all the factors, and it’s not a science and there’s no right or wrong. If you don’t at least with the picture, if he throws the wrong pitch, he’s in trouble. Okay. That’s not the case here. All right, you can’t be in trouble. But the worst thing that happens is you don’t get the results you want.

Then you re then you, you got some results. I assure you. And then you go back and try something else. I hope That answers your question. Yes, it does. But look, the two, I did them in descending order. Okay. I will say this. I will say this, the business has changed. You you’ve heard me say a million times over the years,

technology changes nothing, but it approves everything. So the process has never changed. It’s still all about the list that has never, ever, ever changed. What has changed is how easy it is to build your list today. All right. 10 years ago, when, when I first started taking on clients, it was a tedious manual process. We,

we built apps, I’ve got a picture and it may have even been in this presentation of Bobalu in 2013 or 2014, I had somebody build an app for a tablet, for an Android tablet. So he could Mount it onto his countertop so he could capture people’s email addresses. All right. It was, it was a tedious process and we spent thousands of dollars to do it.

You don’t have to do any of that today. Okay. He can get it from his point of sale system. He could, he could, he could put, by the way, this is the same thing. That’s, that’s also a radio-controlled diff they also have these for retail. So retail store could take one of these radio disk and put it on their counter and they could say to their customer,

Hey, are you on our mailing list for your phone up against this disk? And it copies them into there. Okay. So it’s the same technology. So the, the, the tech, the tech, I’m sorry, the process never changes. The technology makes you a better, faster, cheaper all the time. Okay. Thanks. Thank you Patricia.

Anybody else? Let’s keep traveling. Hello, buddy. Hello. How are you? My friend. Pretty good credit. Can you hear me okay? Yes, sir. Good, good. I’m starting a Google review business and I have what you just mentioned. I have a business card and the, with a QR code on it that sends it right to the website.

And I just see there’s the two R code, but I, I just heard your advice on instead, send them to a mailing list, which is a great idea, but I’m not sure how I would go about doing that. You know, what would I offer as a lead magnet to get them on my list? All right. So you, you,

you know, there’s so many, you know, a, you, you could, you could make a video about five reasons why Google reviews are important for five ways to get more Google reviews. Okay. And, and, and, and then there’s a call to action. And if you want help doing any of these five, call me, that’s what I do.

Right. So it could be simply like that. But it’s exactly. Look at this, this, the zoom is full today. Okay. It’s exactly what I did. I put out, I put out some QR codes. I put out some links. I did some, y’all just talk to people and just said, look, I’m going to tell you six and a half ways to build your list.

At the end of the day, Steve, what am I doing? I’m introducing people and tell them what I do. And if you need help with any of those things, feel free to join me. And I told you who, my ideal partner was referral partners or a client or students. Okay. Those are the people that are here today. You do the exact same thing,

Steve. Okay, great. Appreciate it. Absolutely. Alrighty. I was a little bit late today, but I’m glad I popped on. Thank you, my friend. I will send out a replay later. All right. I appreciate it. You might get an email from me, maybe. Okay. Anybody? Believe that? Maybe you’ll get an email.

All right. Well, I’ll work for the replay. Thank you, buddy. Yep. Alrighty. All right, everybody. I’m not seeing any more hands going once going twice. All right, everybody. I love you all. You know, I want success for you. Let’s go help those businesses, those businesses, they need our help. Who’s going to help me.

Who’s going to help me get 10,000 businesses to make an extra million dollars. Who’s going to help me. Yeah, let’s do it. Okay. Let’s do it. Let’s do it together. All right. They, they need it. They deserve it. We need it. Right. We need them to do it. Oh, Michelle got in under the gun.

All right, Michelle. I see ya. The laughter heals network. I love that, Michelle. I didn’t really have a question. I was just raising my hand because I want to help businesses. Join me. Welcome aboard would love to have you be part of it. All right. Thank you everybody. Thank you, Michelle. Good luck to you.

I love laughter heals network. I just love the sounds of that already. All right, everybody. Thank you for being here and have a wonderful day. Go out and meet some businesses today. Okay. Go out and meet some businesses today. You have knowledge. It will help them, whatever you do, whether you do flawless follow-up or whatever you do.

The fact that you’re here today, you know, more than they do and they need and want your help. Believe me. They do. Every day I spend with them. I know that to be true more and more and more and more love you all have a great day. Bye-bye.

The post 6½ Ways To Grow Your List So You Can Skyrocket Sales At The Push Of “A Button” appeared first on Flawless Followup.

QR codes are everywhere. You see them in ads, on signs, on restaurant menus. In most cases, businesses use QR codes to direct mobile phone users to static websites and home pages.

But QR codes be so much more powerful than that!

In this article we will show you six ingenious strategies that leverage QR codes’ hidden powers so that you can make lifelong connections that keep your customers coming back to buy over and over again.

Tip #6: Make your QR codes dynamic and not static.

Static QR codes point to specific destinations, such as your website, your home page or your menu.

The problem with static QR codes is that they are permanent. Once you print these and distribute them, you cannot change them.

A better idea is to have your QR code point to a redirect link. This way, you can always change the target of the redirect which makes your QR code dynamic. This can save you from having to throw away thousands of dollars of printed materials should your information change.

A good example is to have a QR code for your “Special of the Day”. While the QR code itself never changes, you can change the target of the redirect to a new product or menu item daily.

Use a tool such as Pretty Links to create your redirect. Pretty Links has some other handy features. It keeps detailed stats for you and even allows you to embed tracking pixels. This is very useful if you run paid advertising and even builds audiences for your retargeting campaigns.

Tip #5: QR codes should begin an ongoing relationship, not point to a destination

In today’s crowded marketplace it is extremely difficult to capture a prospects attention. It is even more difficult to keep it. Most websites have “bounce rates” of less than 15 seconds. Which means you don’t have much time to convert your hard earned visitor into a paying customer.

That is why it is important to capture your visitors’ contact information so that you can continue marketing to them once they have left your site.

One way to do this is to use QR codes to drive traffic to a special offer on a “Squeeze Page” that contains a form to capture their contact informtion. For instance, in print ads, you should direct your QR to a squeeze to claim a coupon, instead of just giving them the coupon in the ad.

Tip #4: Always Point Your QR to “mobile first” designed pages

QR codes are designed for a mobile device. Make sure that that destination you are taking them too is designed specifically for mobile users.

These web pages should be short, legible, and contain large font sizes.

Optimized images and videos are a must, along with fast loading, big buttons with strong calls to action.

You want to give your user the best experience possible when they visit your site. So make sure that the landing page you send them to has all the above mentioned features.

Tip #3: Use QR codes to connect with prospects and for networking

QR codes are great for connecting with people who may not know you. You can use them to build relationships with potential clients, vendors, employees, friends and family members.

For instance, you could put a QR code on a business card, take a picture of it and then post it on social media sites or even use it for your email signature.

Even better, use your QR code to point to a digital business card like Linq. The Linq app is a very powerful tool designed to quickly exchange contact information with your new connections. This way you can easily follow up with your new contact after the first meeting.

Tip #2: Put your phone number in your QR code

QR codes are not just for sending people to websites online. Did you know that QR codes could also load your phone number into your guests phone making it easy for them to dial and connect with you?

All they have to do is press “Send” to call you!

This is a great strategy for sales people as well as businesses looking to get their phone to ring with new prospects.

Tip #1: Our Favorite Way to Quickly Build Your Marketing List Using QR Codes

Another very cool use for QR codes is to preload an SMS text message, complete with the target phone and keyword phrase, into your prospect’s phone. Once again, all they have to do is press “Send” to deliver your text. 

One bit of advice though, some smart phone code readers don’t always recognize these codes. Make sure you include the actual text directions in your marketing campaign.

At Flawless Followup, we have our clients compound this strategy by using QR codes to deliver answers to frequently asked questions. For instance, take a look at how this coffee house uses this strategy to deliver Wifi connection passwords to their customers

Here is why this is such a powerful sales booster for you:

1. Your customer gets what they requested.
2. You are now connected with your customer.
3. You can now followup with your customer. For instance, in 90 minutes you might ask for a review. Next week you might invite them back. You can now followup forever and followup flawlessly!
4. This process is dynamic. You can always change the link in your reply message.

There are many online code generators that allow you to customize and brand your code. You can choose any color you like and even embed your logo in the center.

Do you have a clever QR strategy not mentioned in this list? Please let us know below. We’d also love to hear your favorite tip from our list.

Use these tips today to make your QR code strategy more effective so that you can connect with your customers and grow your sales.

If you would like us to design a powerful sales boosting strategy for your company, simply txt “QR123” to 512-877-5881, or enter “QR123” in the chat bubble on our website.

The post QR Code Money Makers: Transform Your Boring QR Codes Into Powerful Sales Boosters appeared first on Flawless Followup.