What Every Reactivation Campaign Needs to Capture, Convert, and Protect Your Business
You’ve found your old leads. You’ve cleaned your list. You’ve crafted an irresistible offer.
Now comes the step that makes or breaks everything:
Where do you send them?
The landing page is not just important—it’s critical.
Because if the offer is great but you send people to your homepage? Or worse—just tell them to call? You might as well light your list on fire.
The secret to the highest-converting campaigns is having the right landing page.
That’s why Step 4 is about building 3 simple, strategic pages that convert interest into action—and keep your business protected while doing it.
Most Websites Leak Sales (And Create Legal Risk)
Let’s be clear: Your homepage is not a landing page.
Sending traffic to a general website or phone number is the fastest way to kill momentum.
It’s also the easiest way to create a compliance issue.
You need a page designed to:
- Focus the visitor on one action
- Collect the right data
- Meet privacy requirements
And if you haven’t updated your forms in the last 6 months? You’re probably collecting outdated, non-compliant contact info.
The 3 Essential Pages (And What They Must Do)
These aren’t complicated. But they are essential.
1. The Gift Page
- Introduces the offer with a clear headline
- 1–2 short paragraphs + bullet points
- Simple, emotionally-driven call to action: “Claim Your Gift”
2. The Claim Page (This is the big one)
- Compliant opt-in form for email AND text (with proper disclosures)
- Collects updated contact info (name, email, phone)
- Optional checkboxes for promotional consent, per TCPA guidelines
If you don’t have proof of consent, you’re vulnerable. Attorneys are suing businesses for this—and winning. They’ll demand logs, timestamps, proof of what was agreed to. If you can’t produce it, you’ll likely have to write a check.
The SalesCPR campaign gathers this info for you. So if a privacy claim ever comes knocking—you can send them away with nothing.
3. The Confirmation Page
- Reinforces the value of what they just claimed
- Outlines what happens next
- Optional bonus, upgrade, or call scheduling option
Why Most Businesses Blow This Step
They skip it. They overcomplicate it. Or they just send people to their main website and cross their fingers.
You can’t afford to do that. You’ve already earned the click—this is where you convert it.
And it’s also where you protect your brand from legal exposure.
Done-for-You, Built to Convert
When we run SalesCPR campaigns, we handle this for you:
- The copy
- The layout
- The forms
- The legal language
- The automation
- The tracking
You don’t need a marketing team or a lawyer—we’ve already done it.
Want More Sales AND More Protection?
You don’t just need a landing page. You need a conversion and compliance engine.
We’ll build the exact page flow your campaign needs to perform—and protect.
👉 [Sign Me Up] (Link to calendar or lead form)
We’ll handle the pages. You collect the profits—and the peace of mind.