The Secret to Getting Past Customers to Buy Again—Fast
Most “we miss you” emails go straight to the trash.
Not because people are rude. But because the offer isn’t worth their attention.
If you want to bring back past customers, you need more than a discount.
You need a reason to respond. A reason to act now.
Let’s break down what actually works—and how most businesses get it wrong.
What Most Businesses Send (And Why It Falls Flat)
Too many reactivation campaigns rely on vague messages:
- “We haven’t seen you in a while!”
- “Come back for 10% off!”
- “We miss you!”
These don’t create urgency. They don’t feel special. And worst of all, they sound like everyone else.
Here’s the truth: nobody wants a generic coupon.
They want to feel like they’re getting something just for them—and that acting now matters.
What Makes a Reactivation Offer Work
A great reactivation offer should hit three goals:
- Get Noticed – It can’t sound like every other email in their inbox
- Feel Exclusive – It should make them feel like they’re part of a select group
- Be Time-Sensitive – Without urgency, there’s no action
Here are a few formats that work exceptionally well:
- VIP Re-Invite: “We’re opening a private window for past customers only”
- Mystery Gift: “Click to see what we set aside for you”
- Free Upgrade: “Book now and we’ll bump you to the premium package”
- Limited Inventory: “Only 24 of these left – reserve yours today”
- Exclusive Preview: “You’re invited to see what we’re launching next week—before the public does”
Your offer should match your brand and your product—but it MUST be more than a discount.
Why DIY Offers Fall Flat
The hardest part of a good offer isn’t writing it. It’s positioning it.
Most people make the mistake of assuming their offer is clear. Or valuable.
But when you’re inside the business, it’s easy to forget how little your customers actually see.
We help clients build offers that:
- Speak to past purchase behavior
- Feel personal (even if they’re automated)
- Convert because they’re tied to human emotion: curiosity, urgency, and reward
What We Build For Clients
We craft reactivation offers that aren’t just compelling—they’re strategic.
Our clients don’t just get higher open rates. They get sales.
One boutique spa rebooked 80+ past customers in 48 hours—with one campaign.
We handled the offer strategy, copywriting, timing, and delivery. They just watched the calendar fill up.
You could try to come up with an offer on your own. Or…
You could let us build one that’s proven to convert.
Want Customers to Pay Attention Again?
A strong offer is what turns a quiet list into a sales pipeline.
We’ll help you craft one they can’t ignore.
👉 [Sign Me Up] (Link to calendar or lead form)
Let’s give your past customers a reason to come back—today.