Win Back campaigns work because they improve your customer retention rate, or the percentage of customers that come back to buy from you again. Retention is important because selling to returning customers is a faster, easier and cheaper way to grow sales and profits compared to new customer acquisition.  In addition, you don’t have any up-front advertising costs which makes Win Back campaigns nearly risk free.

Studies by the Harvard Business Review, and others. prove that returning customers spend more money, and buy more often. Because you have already exceeded their customer expectations they also report a high rate of customer satisfaction, and are more likely to try new products and refer friends and family by spreading priceless “Word of Mouth” advertising.

Unlike new customer acquisition marketing campaigns, which require expensive and risky cash outlays such as advertising or search engine optimization,  there is little to no upfront cost to reach out to past buyers.

You will also see results and sales much faster, often on the very first day of a customer retention campaign.  You could spend money for months on new customer acquisition campaigns before seeing any results. That is, if you are to see any results at all.

Finally, The Harvard Business Review study reports that an increase in customer retention of just 5% can result in an increase in company revenues of up to 95%.

Here’s an overview of a Win Back campaign you can run to increase the number of loyal customers that return to buy from you again.

7 Steps to Getting Repeat Sales Starting On Day 1

Below is out gift to you! It’s the 7 step Win Back strategy that outperforms other customer loyalty programs. It is a fast acting, fun and exciting 3 day campaign that shortens the customer journey and brings them back to purchase from you right away. We’ve been running this for over a decade and have had stellar results in all industries, both business to business and business to consumer. Follow these steps, and you’ll often see results on the very first day (our record is 6 minutes)!

Step 1: Gather All Past Customers

The first step is to gather the contact information of all your past buyers and place them on a spreadsheet. Include email addresses, mobile numbers (for SMS text messages) and even physical addresses if you want to use direct mail offers or postcards.

You likely have this information in multiple places such as your CRM, accounting software, office management software, contact manager, email inbox and even your point of sale system. Don’t worry about duplicates. They will be weeded out later

Step 2: Create An Event Or Promotion

Let’s wake up your audience by giving them an irresistbile offer. Make it big, bold and exciting. A simple 5% or 10% discount is unlikely to do the trick. This has to be something that makes them drop everything and say “I’ve got to have that!”

Tap into their emotions by giving them a glimpse of what the end result looks like.  For instance, don’t say “Free Teeth Whitening” offer. Instead say, “Make Your Smile As Big And Bright As It Was When Your Were In Your 20’s!”

The event should last a total of 3 days. Plan your the opening and ending dates of your event and schedule them on your calendar.

Step 3: Design Landing Pages

Landing pages are the specialized web pages that your customers will visit in order to claim their offers. There’s an art to creating high converting pages that get you exponenentially better results, so hiring a professional marketer vs. a website builder will pay off hansomely in the end.

The right marketer will combine compelling copywriting with proven techniques such as urgency, scarcity and social proof that will get you the best results and most sales.

 Step 4: Write Messages And Load Into Autoresponder

The next step is to write your messages. You can use email messages, SMS text messages, or a combination of both. You are likely to reach more people by sending both email and text messages.

Typically you will create five messages.  One each for days one and two, and three for the final day. You’ll likely see the most activity on the last 2 messages as you get closer to the deadline. These final messages should have strong calls to action that remind them of the upcoming deadline. Your copywriter will know how to get the most benefit from this.

If you don’t have email addresses or mobile numbers for your contacts, then you can begin your campaign by sending out direct mail offers or coupons. If you do this, it’s important that your offer sends your audience to a landing page so that you can start building your email and text messaging lists.

Step 5: Send Out Messages

You will send out your email messages over the course of three days. Schedule the first message to go out at 8AM on day one and the second to go out at 8AM on day two. If you are also using text messaging, you can send those out shortly after lunch.

On the third and final day, you will send out messages at 8AM, 1:30PM and 8PM.

It is best to use an autoresponder program that can schedule each of these messages in advance and track the activities of each contact. You will want to be able to see statistics for messages opened, links clicked, and offers claimed. The Flawless Followup program can provide you all of this information and more.

Step 6: Conversion Optimized Followup

This is where SalesCPR and Flawless Followup shines and makes you the most sales. Business owners love how we track, tag and segment each and every step of the process, you get many insights and always know exactly where each contact is located in the process. Now you can reach out to the contacts that demonstrated the most interest and help them complete the purchase!

Step 7: Repeat!

Running the Flawless Followup SalesCPR customer retention program will get you immediate sales on day one. If you want to consistently grow your customer retention rate and maximize your revenue per customer, you will want to repeat this process every 60 to 90 days.

Ask your Flawless Followup Customer Success Specialist how you can automate this process to keep your customers constantly engaged so that they never stop buying.

Would You Like Our Help?

One of the fastest and safest ways to exceed your business goals and to achieve company growth is to bring back past customers to buy from you again. Follow the proven 7 step program that we use to fill up your calendar and ring your register. If you would like to discuss how we can improve your customer loyalty, grow your sales and reduce your upfront costs, simply type “Win Back Demo Please” in the customer chat bubble on this page, or call us at 512-877-5881.

The post 7 Steps to Win Back Customers and Increase Your Customer Retention Rate appeared first on Flawless Followup.

QR codes are everywhere. You see them in ads, on signs, on restaurant menus. In most cases, businesses use QR codes to direct mobile phone users to static websites and home pages.

But QR codes be so much more powerful than that!

In this article we will show you six ingenious strategies that leverage QR codes’ hidden powers so that you can make lifelong connections that keep your customers coming back to buy over and over again.

Tip #6: Make your QR codes dynamic and not static.

Static QR codes point to specific destinations, such as your website, your home page or your menu.

The problem with static QR codes is that they are permanent. Once you print these and distribute them, you cannot change them.

A better idea is to have your QR code point to a redirect link. This way, you can always change the target of the redirect which makes your QR code dynamic. This can save you from having to throw away thousands of dollars of printed materials should your information change.

A good example is to have a QR code for your “Special of the Day”. While the QR code itself never changes, you can change the target of the redirect to a new product or menu item daily.

Use a tool such as Pretty Links to create your redirect. Pretty Links has some other handy features. It keeps detailed stats for you and even allows you to embed tracking pixels. This is very useful if you run paid advertising and even builds audiences for your retargeting campaigns.

Tip #5: QR codes should begin an ongoing relationship, not point to a destination

In today’s crowded marketplace it is extremely difficult to capture a prospects attention. It is even more difficult to keep it. Most websites have “bounce rates” of less than 15 seconds. Which means you don’t have much time to convert your hard earned visitor into a paying customer.

That is why it is important to capture your visitors’ contact information so that you can continue marketing to them once they have left your site.

One way to do this is to use QR codes to drive traffic to a special offer on a “Squeeze Page” that contains a form to capture their contact informtion. For instance, in print ads, you should direct your QR to a squeeze to claim a coupon, instead of just giving them the coupon in the ad.

Tip #4: Always Point Your QR to “mobile first” designed pages

QR codes are designed for a mobile device. Make sure that that destination you are taking them too is designed specifically for mobile users.

These web pages should be short, legible, and contain large font sizes.

Optimized images and videos are a must, along with fast loading, big buttons with strong calls to action.

You want to give your user the best experience possible when they visit your site. So make sure that the landing page you send them to has all the above mentioned features.

Tip #3: Use QR codes to connect with prospects and for networking

QR codes are great for connecting with people who may not know you. You can use them to build relationships with potential clients, vendors, employees, friends and family members.

For instance, you could put a QR code on a business card, take a picture of it and then post it on social media sites or even use it for your email signature.

Even better, use your QR code to point to a digital business card like Linq. The Linq app is a very powerful tool designed to quickly exchange contact information with your new connections. This way you can easily follow up with your new contact after the first meeting.

Tip #2: Put your phone number in your QR code

QR codes are not just for sending people to websites online. Did you know that QR codes could also load your phone number into your guests phone making it easy for them to dial and connect with you?

All they have to do is press “Send” to call you!

This is a great strategy for sales people as well as businesses looking to get their phone to ring with new prospects.

Tip #1: Our Favorite Way to Quickly Build Your Marketing List Using QR Codes

Another very cool use for QR codes is to preload an SMS text message, complete with the target phone and keyword phrase, into your prospect’s phone. Once again, all they have to do is press “Send” to deliver your text. 

One bit of advice though, some smart phone code readers don’t always recognize these codes. Make sure you include the actual text directions in your marketing campaign.

At Flawless Followup, we have our clients compound this strategy by using QR codes to deliver answers to frequently asked questions. For instance, take a look at how this coffee house uses this strategy to deliver Wifi connection passwords to their customers

Here is why this is such a powerful sales booster for you:

1. Your customer gets what they requested.
2. You are now connected with your customer.
3. You can now followup with your customer. For instance, in 90 minutes you might ask for a review. Next week you might invite them back. You can now followup forever and followup flawlessly!
4. This process is dynamic. You can always change the link in your reply message.

There are many online code generators that allow you to customize and brand your code. You can choose any color you like and even embed your logo in the center.

Do you have a clever QR strategy not mentioned in this list? Please let us know below. We’d also love to hear your favorite tip from our list.

Use these tips today to make your QR code strategy more effective so that you can connect with your customers and grow your sales.

If you would like us to design a powerful sales boosting strategy for your company, simply txt “QR123” to 512-877-5881, or enter “QR123” in the chat bubble on our website.

The post QR Code Money Makers: Transform Your Boring QR Codes Into Powerful Sales Boosters appeared first on Flawless Followup.