How to Avoid the Spam Folder, Protect Your Reputation, and Actually Get Seen
Most reactivation campaigns fail before the first message is even sent.
It’s not because the offer was bad. Or the email was boring.
It’s because the message never made it to the inbox.
If you want to run a successful SalesCPR campaign, you need to understand one thing first:
Deliverability is make-or-break.
And that’s why Step 2 is all about sending email the right way.
The Silent Killer: Poor Email Setup
You’ve done the hard work. You gathered your customer list. You wrote a solid offer. You’re ready to press “send.”
But then…
- Your email lands in the Promotions tab.
- Or worse, it hits spam.
- Or even worse, your domain gets flagged or blacklisted.
You don’t get replies. You don’t get clicks. You just get silence.
And silence, in reactivation, is deadly.
Let’s make sure that never happens to you.
What Proper Sending Looks Like (and Why It Matters)
This is our internal process for ensuring your emails actually reach the people who need to see them.
It includes:
- Domain Setup: Making sure your sending domain has proper SPF, DKIM, and DMARC records (the holy trinity of deliverability)
- Warming the IP: Gradually ramping up volume so ESPs (like Gmail) don’t flag you as a spammer
- List Cleaning: Removing invalid or risky emails that trigger spam traps and increase bounce rates
- Sender Reputation Management: Using the right sender name, reply address, and content strategy to maintain trust
- Segmentation by Behavior: Only sending to verified, relevant contacts—so your reputation strengthens with each send
Without these in place, your campaign is a risk. With them, it becomes unstoppable.
Why DIYing This Step Can Wreck Everything
Many smart business owners overlook this step. Even agencies.
Here’s what we’ve seen go wrong:
- Sending bulk emails from their main domain (and tanking all future marketing)
- Using old email lists without verification (hello, bounce rates and blocklists)
- Running aggressive campaigns without warming (instantly flagged by Google)
- Using email tools with poor sending infrastructure
Once you lose your sender reputation, rebuilding it takes time, money, and technical knowledge.
A good campaign with bad deliverability is like printing flyers and throwing them in the trash.
This Is What We Do For You
We’ve refined this system over hundreds of campaigns.
We know exactly how to:
- Set up and protect new sending domains
- Clean and segment lists based on historical engagement
- Schedule messages for maximum inbox impact
- Keep your domain reputation squeaky clean
If you care about ROI, deliverability isn’t optional—it’s everything.
And we take care of all of it.
Don’t Burn Your List Before You Even Start
This step is invisible—until it’s too late.
Your customers can’t respond to a message they never see.
We’ll make sure they do.
👉 [Sign Me Up] (Link to calendar or lead form)
Let’s make sure your next message lands exactly where it should: in the inbox, ready to convert.